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You are here: Home / Archives for A-List Customers

The Cost of Demonstrating Your Value to Déjà Vu Customers

April 5, 2018 by Babette Ten Haken Leave a Comment

How many déjà vu customers do you serve – or attempt to serve? Go ahead. Take a head count of your customer base. You know who these customers are. They continue to do business with you, perhaps even with a gap of a few years in between. When you reconnect, it is just like old… [Continue Reading]

Filed Under: Collaboration And Convergence, Customer Experience, Success, Loyalty, Retention Tagged With: A-List Customers, change mindset, collaboration, customer retention, engineering, quality, repeat customers, ROI, sales

Either show some Client Love or leave Them to Someone Else

February 14, 2018 by Babette Ten Haken Leave a Comment

How successfully do we demonstrate client love to our entire client base (including internal clients, our colleagues)? Hmm, I thought so. In spite of our best efforts to deliver extraordinary outcomes to clients, some clients never are well-served. As a result, our business strategy – not just our customer acquisition strategy – must realistically accommodate… [Continue Reading]

Filed Under: Customer Experience, Success, Loyalty, Retention, Professional Development Tagged With: A-List Customers, client love, core competencies, customer acquisition, customer retention, professional self discovery

Optimizing Client Collaboration catalyzes Customer Retention

April 28, 2017 by Babette Ten Haken Leave a Comment

Optimizing client collaboration does more than enhance the quality of how you work together. There’s more than a feel-good exercise involved here. Those of you involved in the manufacturing and engineering intensive Industrial Internet of Things (IIoT) ecosystem wrestle with this scenario every day, don’t you? Some clients “click” with you and others are a… [Continue Reading]

Filed Under: Collaboration And Convergence, Customer Experience, Success, Loyalty, Retention Tagged With: A-List Customers, client collaboration, collaboration, customer retention, customers

Why Tactical Business FireFighting Syndrome stifles Growth

August 31, 2016 by Babette Ten Haken Leave a Comment

Tactical business firefighting syndrome is a common denominator across many of the small to mid-size businesses (SMB) I work with. I describe it as the adrenaline rush leadership gets when there is a crisis. Time to roll up your sleeves, join your workforce in the trenches, resolve the issue and lead the day. Right? Well,… [Continue Reading]

Filed Under: Collaboration And Convergence, Customer Experience, Success, Loyalty, Retention, Human Capital & Industrial IoT Workforce, Professional Development Tagged With: A-List Customers, business firefighting, business firefighting syndrome, customers, non-ideal customers, tactical business firefighting

Can of Worms Clients Catalyze Growth

December 30, 2015 by Babette Ten Haken Leave a Comment

Can of worms clients make the perfect subject for blog posts. The scenarios that unfold are painfully relevant. The experiences make for brutally honest reading and insights we all can value. This year, my blog post “Let’s Open another Can of Worms!” won a 2015 Bronze Medal, Top Sales & Marketing Blog Post, Top Sales World. The post discusses my… [Continue Reading]

Filed Under: Collaboration And Convergence, Customer Experience, Success, Loyalty, Retention, Human Capital & Industrial IoT Workforce, Professional Development Tagged With: A-List Customers, can of worms, can of worms clients, clients, core competencies, core values, corporate cultures

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