Many startup incubators, accelerators and investors recommend sales training programs for startups as the key to customer acquisition. This strategy isn’t all that different from small to mid-sized businesses and their “sales school” concept. Investors don’t want to deal with selling; their expertise lies in creating a business and financial model for your startup that… [Continue Reading]
Discovering Your Customer’s Context
Entrepreneurship isn’t about Your Age
It’s fashionable to call yourself an Entrepreneur. That name applies to startups as well. Many students are involved in university entrepreneurship programs, involved in creating or studying startups. Mature professionals, displaced from the workforce in 2008, participate in programs offered by local business incubators and accelerators. Who doesn’t want to be “the twenty-something” to found… [Continue Reading]
3 Tips for Speed Dating Your Venture’s Investors
How many of you are participating in entrepreneurship programs at universities, incubators, and accelerators? Then you have participated in business plan and pitch competitions for your venture, your startup. These pitch and business plan contests, conducted during and at the end of your studies, are one of many highlights of your hard work as the… [Continue Reading]
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