Customer Fade-away happens. Customers you really didn’t pay much attention to gradually ride off into the sales sunset. You didn’t even know you lost them. Until you and I decided to take a look at that customer base of yours. There’s been quite a bit of attrition over the years, eh? Customer fade-away represents not… [Continue Reading]
Customer Fade-away and Lost Sales Opportunities
Creating an Always-On Customer Experience Strategy
An always-on customer experience strategy keeps your organization on its toes. Your focus? Opportunities to impact customer success through innovation. Think about it. Customer service is not the sole component of an always-on customer experience strategy. Far too many companies focus on creating positive experiences for resolving negative issues involving product performance failures. That’s your… [Continue Reading]
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