The stories you really need to know are not necessarily the stories you want to hear, are they? Because the stories you really need to know make you feel uncomfortable. After all, the stories you prefer to hear validate and justify the way you currently serve your existing client base. Truth be told, you are… [Continue Reading]
Why The Stories You really need to Know are Uncomfortable
Do You believe in Your Professional Story Credibility?
On a 1-10 (poor-great) scale, do you believe in your professional story credibility? You know, the “you” story which comprises your LinkedIn profile and professional resume. Or how you respond to the question: “What do you do?” What story do you tell: to clients, colleagues and recruiters? Is your story too good to be true?… [Continue Reading]
Why are You telling only Half Your Professional Story?
You know you are telling only half your professional story. Yet, the other half, the untold half of your story, dominates your head, doesn’t it? Perhaps that is why you remain unconvinced about the power of your own story. And, perhaps, that is why your story is not as convincing, compelling and differentiating as it… [Continue Reading]
Are you outsourcing or insourcing company storytelling?
When you outsource, instead of insourcing company storytelling, you put yourself in the hands of others. To tell your stories. Often, the people telling your stories are employees of outside agencies. And these agencies produce lots of marketing and sales oriented materials. For lots of organizations and associations in your industry. As a result of… [Continue Reading]
The Story of Why You Prefer working in Departmental Silos
Well, isn’t the answer to the question obvious? Working in departmental silos is very, very comfortable. And comforting. And the story you tell is very predictable. Consequently, you feel most secure when surrounded by professional peers, rather than thrown into a cross-discipline group of colleagues. Yet the key to your professional success is whether, or… [Continue Reading]
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