The transformation of loyal customers into former customers is a real conundrum. Especially in the age of big data meets customer satisfaction. After all, if you continuously keep your fingers on the pulse of your customers, all that data should tell you who is vulnerable. And who is not. Theoretically, that strategy makes sense. And… [Continue Reading]
Surprised when Loyal Customers become Former Customers?
4 Tips for Data Driven IIoT Storytelling Success
Data driven IIoT storytelling for the industrial Internet of Things (IIoT) ecosystem relentlessly focuses on customer success for customer retention. IIoT stories and business cases have a lot of meat on them. They differ from status quo infographics or legacy marketing communications collateral. Consider how your organization delivers business value to both internal and external… [Continue Reading]
Leverage Data Science for IoT Digital Transformation
Data science is the missing component of your IoT digital transformation strategy. Data science allows your organization to extract business value out of Internet of Things (IoT) environments. Make data scientists your go-to resources for IoT insight. According to Wikipedia, data science is an interdisciplinary field, involved in creating processes and systems used to extract… [Continue Reading]
Big Data Strategy for Customer Retention, October 2016 Blog Posts
Big data strategy is about the last thing you expected me to discuss with you in this blog post roundup. However, it is time we have that chat. The relentless pace of tech advances, courtesy of the Internet of Things (IoT) and Industrial Internet of Things (IIoT) ecosystems, wait for no one to play catch… [Continue Reading]
Mining Legacy Data allows CIOs to extract Business Insights
Mining legacy data to extract business insights about the connected customer sounds like digital transformation heresy. Think about it. Who else but your CIO has the best understanding of the trove of legacy data currently residing in data kingdoms? By turning to back to basics and looking at already-existing data, the transformational CIO helps the… [Continue Reading]
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