Do we really understand the difference between customer service delivery and customer experience delivery? Or, do we use the two terms interchangeably? At times, our self-focused perception leaves customer service delivery up to everyone with “service” as part of their job titles. That means we assume customer service is someone else’s responsibility. Certainly not ours…. [Continue Reading]
Confusing Customer Service Delivery with Customer Experience Delivery?
Channel Partner Representation
What kind of channel partner representation is best-suited for tomorrow’s customers? Today is a good time to take a solid look at who becomes your face to the industry. Channel partner representation reinforces your branding, marketing, selling, implementation and support to the industry. Which “face” or “faces” do your customers see? Depending on their business… [Continue Reading]
Blogging, Business Development, Brand
Blogging is a tremendous way of establishing your domain area expertise and business acumen, no matter whether you are a startup, small or mid-sized business. It’s also an excellent means of establishing and reinforcing your personal brand, and that of your company. Blogging keeps you, your expertise, and your company, front and center in the… [Continue Reading]
It's Not As Complicated As You Make It
I’m attending a think tank conference in Boston. It’s a diverse group of women entrepreneurs, leaders in sales, marketing, social media, and business development. You might think that each of us has our exclusive niche, secret sauce, perspective, way of seeing the world. You might think that we all think how we see the world… [Continue Reading]
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