Developing virtual client retention strategies always is mission-critical. Especially in moving “yesterday’s” business and client acquisition models forward. Where? Towards what’s next: tomorrow and future-forward. After all, there’s nothing like a global pandemic to catalyze that overdue alignment of Third Industrial Revolution business and hiring models with the dynamic, interconnected software and hardware systems of… [Continue Reading]
Virtual Client Retention Strategies leverage Sincerity not Scripting
Collaborating with Legacy Customers
Legacy customers have been around for a while. They know what it takes to win the market, establish a stronghold and protect their position. Legacy companies are targeted by small and mid-sized businesses wanting to stake their own claims in the marketplace. If achieved through collaboration, contracts with legacy customers represent the portal to fiscal… [Continue Reading]
Are You A Value Proposition Chameleon?
How consistent is your value proposition from customer to customer? If you haven’t created a robust, yet nimble, value proposition, you may be a value proposition chameleon. Your business development strategy seems to change shape, form and color on a daily basis. Your delivery of – and belief in – your value proposition seems to… [Continue Reading]
Why Jump Through Your Customers’ Hoops?
We’ve just begun the second half of the calendar year. I recommend you review your business development strategy. Take a look at the list of customers, prospects and investors. Do you have more prospective customers and investors than you have committed and engaged customers and investors? Perhaps it’s time to evaluate how you identify prospective… [Continue Reading]
Is Word of Mouth Syndrome the fulcrum of your company’s business development strategy?
“Everybody knows who we are” the Business Owner, an industrial manufacturer, declared. “We don’t need to market or advertise.” “Gee that’s great!” I said. “You must win 100% of all the business that’s out there, and have no competitors, right?” The Business Owner sat across the table from me and mused, “Well, that’s not exactly… [Continue Reading]
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