Babette Ten Haken

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You are here: Home / Archives for business development strategy

Virtual Client Retention Strategies leverage Sincerity not Scripting

April 30, 2020 by Babette Ten Haken Leave a Comment

Developing virtual client retention strategies always is mission-critical. Especially in moving “yesterday’s” business and client acquisition models forward. Where? Towards what’s next: tomorrow and future-forward. After all, there’s nothing like a global pandemic to catalyze that overdue alignment of Third Industrial Revolution business and hiring models with the dynamic, interconnected software and hardware systems of… [Continue Reading]

Filed Under: Customer Experience, Success, Loyalty, Retention, Professional Development Tagged With: business development strategy, cross-functional team leadership, customer experience, customer retention, customer retention workshops, customer service, engineering professional development, HR storytelling, human capital strategy, keynote strategic business storytelling speaker, One Millimeter Mindset™ program, project management professional development, sales, small business storytelling, STEM storytelling, strategic storytelling, virtual strategic storytelling

Collaborating with Legacy Customers

June 3, 2014 by Babette Ten Haken Leave a Comment

Legacy customers have been around for a while. They know what it takes to win the market, establish a stronghold and protect their position. Legacy companies are targeted by small and mid-sized businesses wanting to stake their own claims in the marketplace. If achieved through collaboration, contracts with legacy customers represent the portal to fiscal… [Continue Reading]

Filed Under: Collaboration And Convergence, Human Capital & Industrial IoT Workforce Tagged With: business development strategy, collaborating, collaboration, legacy customers, priorities, small and mid-sized businesses

Are You A Value Proposition Chameleon?

October 2, 2013 by Babette Ten Haken Leave a Comment

How consistent is your value proposition from customer to customer? If you haven’t created a robust, yet nimble, value proposition, you may be a value proposition chameleon. Your business development strategy seems to change shape, form and color on a daily basis. Your delivery of – and belief in – your value proposition seems to… [Continue Reading]

Filed Under: Collaboration And Convergence, Customer Experience, Success, Loyalty, Retention, Human Capital & Industrial IoT Workforce, Professional Development Tagged With: business development strategy, customer insights, trigger events, value proposition

Why Jump Through Your Customers’ Hoops?

July 12, 2013 by Babette Ten Haken Leave a Comment

We’ve just begun the second half of the calendar year. I recommend you review your business development strategy. Take a look at the list of customers, prospects and investors. Do you have more prospective customers and investors than you have committed and engaged customers and investors? Perhaps it’s time to evaluate how you identify prospective… [Continue Reading]

Filed Under: Collaboration And Convergence, Customer Experience, Success, Loyalty, Retention, Human Capital & Industrial IoT Workforce Tagged With: business development, business development strategy, customer and investor acquisition process, customers, investors, jumping through your customers hoops, prospects

Is Word of Mouth Syndrome the fulcrum of your company’s business development strategy?

August 10, 2010 by Babette Ten Haken Leave a Comment

“Everybody knows who we are” the Business Owner, an industrial manufacturer, declared. “We don’t need to market or advertise.” “Gee that’s great!” I said. “You must win 100% of all the business that’s out there, and have no competitors, right?” The Business Owner sat across the table from me and mused, “Well, that’s not exactly… [Continue Reading]

Filed Under: Collaboration And Convergence, Human Capital & Industrial IoT Workforce, Professional Development Tagged With: business development, business development strategy, engineering firm, status-quo mindset, Word of Mouth

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