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You are here: Home / Archives for business development

The Worst Word to Use in Strategic Business Storytelling

February 13, 2020 by Babette Ten Haken Leave a Comment

What is the worst word to use in strategic business storytelling? Think about it, but not for long. Because the answer should be obvious. The most frequently overused word in strategic business storytelling is “I.” Or, a form of “I” such as “me” or “we” if you are referring to your own company. First, count… [Continue Reading]

Filed Under: Customer Experience, Success, Loyalty, Retention, Professional Development Tagged With: analytical storytelling keynote speaker, business development, change management, change mindset, customer experience, engineering professional development, One Millimeter Mindset™ storytelling programs, project management professional development, Quality professional development, STEM STorytelling keynote speaker, storytelling for left brain thinkers, strategic business storytelling, strategic business value

3 Business Development Storytelling Review Blog Posts

December 2, 2019 by Babette Ten Haken Leave a Comment

Today’s business development review blog post leverages the value of  leveraging a storytelling strategy to grow, expand and sustain your business. Your focus? Client retention, instead of only client acquisition. Traditionally, business storytelling is regarded as sprinkles on the business cupcake. A garnish or decoration. From this perspective,  stories are “nice-to-have” additions to business development…. [Continue Reading]

Filed Under: Customer Experience, Success, Loyalty, Retention, Professional Development Tagged With: business development, business growth, business storytelling workshops, customer experience, customer retention, engineering, human capital strategy, human resource professionals, IIoT, Industry4.0, life sciences professional development, manufacturing, project management professionals, STEM storytelling, STEM STorytelling keynote speaker, storytelling keynote speaker, women in engineering, workforce professional development

Why So-What Stories are just Tactical Professional Tools

October 23, 2019 by Babette Ten Haken Leave a Comment

The So-What stories we tell simply leave colleagues, stakeholders, partners and clients flat. At the conclusion of our story, they ask themselves (and you): So-What is the significance of your story to my professional life? So-What is the value of your story to my own professional context? And, So-What do you expect me to do… [Continue Reading]

Filed Under: Customer Experience, Success, Loyalty, Retention, Professional Development Tagged With: business development, customer experience, customer retention, CX, engineering, human resource professionals, manufacturing, project management, Quality professional development, skeptical decision makers, STEM Professional Development, STEM STorytelling keynote speaker, storytelling keynote speaker, strategic storytelling, tactical storytelling

How are You reinforcing Business Growth Status Quo?

February 27, 2019 by Babette Ten Haken Leave a Comment

Business growth status quo happens. When you take your eye off the top and bottom lines because things appear to be going well. Or, are they? Really? After all, your business has a pipeline full of repeat business. At least, that is what your sales team tells you. Except that new customer acquisition is, well,… [Continue Reading]

Filed Under: Customer Experience, Success, Loyalty, Retention, Human Capital & Industrial IoT Workforce Tagged With: banking, business development, business growth, customer experience, customer retention keynote speaker, customer service, healthcare, hiring practices, human capital strategy, human resources, manufacturing, professional development, sales, technology, women in business, workforce profitability keynote speaker

4 Ways We become Professionally Predictable to Customers

August 6, 2018 by Babette Ten Haken Leave a Comment

Many professionals I’ve spoken with, recently, have a nagging sense that they are professionally predictable. Managers and leaders make a big fuss about why we should focus on product and service differentiation. Yet, unless we are designing, engineering, coding or selling a breakthrough innovation, customers continue to perceive us as commodities. When we have the… [Continue Reading]

Filed Under: Customer Experience, Success, Loyalty, Retention, Professional Development Tagged With: business development, customer experience, customer retention, customer service, customer success, CX, engineering, IT, One Millimeter Mindset, professional development, professional innovation, quality, sales

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