Today’s business development review blog post leverages the value of leveraging a storytelling strategy to grow, expand and sustain your business. Your focus? Client retention, instead of only client acquisition. Traditionally, business storytelling is regarded as sprinkles on the business cupcake. A garnish or decoration. From this perspective, stories are “nice-to-have” additions to business development…. [Continue Reading]
3 Business Development Storytelling Review Blog Posts
Why So-What Stories are just Tactical Professional Tools
The So-What stories we tell simply leave colleagues, stakeholders, partners and clients flat. At the conclusion of our story, they ask themselves (and you): So-What is the significance of your story to my professional life? So-What is the value of your story to my own professional context? And, So-What do you expect me to do… [Continue Reading]
How are You reinforcing Business Growth Status Quo?
Business growth status quo happens. When you take your eye off the top and bottom lines because things appear to be going well. Or, are they? Really? After all, your business has a pipeline full of repeat business. At least, that is what your sales team tells you. Except that new customer acquisition is, well,… [Continue Reading]
4 Ways We become Professionally Predictable to Customers
Many professionals I’ve spoken with, recently, have a nagging sense that they are professionally predictable. Managers and leaders make a big fuss about why we should focus on product and service differentiation. Yet, unless we are designing, engineering, coding or selling a breakthrough innovation, customers continue to perceive us as commodities. When we have the… [Continue Reading]
Why chasing Busy Work impedes pursuing Solid Business Opportunities
Busy work gives the false illusion of excitement! And who does not love excitement? You have an overture from a new client who seems ready to sign a contract. Or, your engineering contact seems ready to accept even the most edgy design solution you have to offer. Then again, you are targeting marketing, selling or… [Continue Reading]
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