How comfortable are you with client storytelling? Storytelling is a Big Idea involving professional evolution of soft skills you are less-than-comfortable applying to business development and problem-solving. First, most of us do not perceive ourselves as storytellers. We leave that function up to “someone else” in our organization or association – whomever that may be…. [Continue Reading]
Client Storytelling involves more than retelling Business Cases
Are Your Engaged Employees Relentlessly Curious Employees?
Engaged employees are not necessarily relentlessly curious employees. Do you identify who the relentlessly curious employees are in your organization? Perhaps you should. Because they are key to positive customer experiences. And they fuel customer success and customer retention. Here’s why. In general, employee engagement focuses on the value of perceived, and measured, employee-centric experiences. … [Continue Reading]
Are Clients hiding Their Real Business Stories from Us?
Our clients just may hide their real business stories from us. When we sell to them, design for them, implement solutions or engage in customer service activities. Initially, we are excited to do business with these clients, even if they already are existing customers. After all, the prospect of turning new business into repeat business… [Continue Reading]
Why Your Employees are confused about their Customer Retention Roles
Can we talk? Your employees are confused about their customer retention roles. And if your employees are confused, think about how their confusion translates. Into customer experiences, customer success and customer retention. First, ponder whether your hiring processes focus on hiring employees to fulfill customer retention roles. You have an A, B and then Z… [Continue Reading]
Why do Organizations have Competing Customer Retention Cultures?
Are competing customer retention cultures crippling your organization or association? Often, businesses remain blissfully unaware that employees perform at cross-purposes to one another. Professionally, functionally, emotionally and purposefully. First, competing customer retention cultures are sustained within traditional departmental silos and business models. Here we go again. Sequestering employees in well-entrenched departmental silos reinforces specific professional… [Continue Reading]
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