More Than You Can Deliver storytelling is easily dismissed as both incredible as well as un-credible. First, you promise to deliver products, solutions, services and programs exceeding your professional capabilities. Then, your promises surpass your organization’s workforce, as well as manufacturing and assembly, competencies. Pursuing those carrots, and lucrative client opportunities, leads you down a… [Continue Reading]
Packing More Than You Can Deliver into Your Sales Story?
2 Reasons Your Shallow Why Story does not convince Anyone
Telling a shallow Why story falls short of hitting the mark. First, in convincing clients to initially do business with you. Then, in assuring clients about the value of continuing to do business with you. Finally, in attracting employees, with solid and deep professional stories, to work for you. Telling shallow stories does not fool… [Continue Reading]
What happens when You have a Broken Company Story?
When you have a broken company story, your story seems to change on a daily basis. Then, it is difficult to remember the story you tell to colleagues, employees, vendors and clients. Because, your story continuously changes. You know you have a broken company story when: First, your story about the company differs from everyone else’s… [Continue Reading]
Leaving Small Business Storytelling up to Customer Feedback?
Small business storytelling leaves your company vulnerable. Especially, if you depend on customer feedback as a resource for stories. First, not all customers post their feedback, either on your own website or on review sites. As a result, stories can be biased. Then, what information do customers convey to the world? Because you rely on… [Continue Reading]
Cupcake Storytelling Strategy is not a Client Snack, Part 2
When companies adopt a cupcake storytelling strategy, clients can dismiss the stories you tell as unimportant and insignificant: to them. Lovely little snacks instead of a substantial, relevant and valuable meal: to them. As business leaders, do you tell only half the story that needs to be told? Because you ignore or dismiss the importance… [Continue Reading]
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