When you have a broken company story, your story seems to change on a daily basis. Then, it is difficult to remember the story you tell to colleagues, employees, vendors and clients. Because, your story continuously changes. You know you have a broken company story when: First, your story about the company differs from everyone else’s… [Continue Reading]
What happens when You have a Broken Company Story?
Leaving Small Business Storytelling up to Customer Feedback?
Small business storytelling leaves your company vulnerable. Especially, if you depend on customer feedback as a resource for stories. First, not all customers post their feedback, either on your own website or on review sites. As a result, stories can be biased. Then, what information do customers convey to the world? Because you rely on… [Continue Reading]
Cupcake Storytelling Strategy is not a Client Snack, Part 2
When companies adopt a cupcake storytelling strategy, clients can dismiss the stories you tell as unimportant and insignificant: to them. Lovely little snacks instead of a substantial, relevant and valuable meal: to them. As business leaders, do you tell only half the story that needs to be told? Because you ignore or dismiss the importance… [Continue Reading]
Does Making Excuses retain Your Clients Long Term?
When you continuously are making excuses for poor product quality and performance or sub-par service and maintenance, how invested are you in client success? Regardless of whether you design, sell or serve, clients do not initially do business with you anticipating a client retention strategy focused on listening to your excuses. If you are making… [Continue Reading]
Why Your Professional Speak creates Biased Listeners
Do you depend on professional speak to make you appear credible to listeners? You know, discipline-specific terminology or buzz words which often comprise over 50% of professional conversations. If so, you assume the people listening to you, either in person or virtually, are impressed with your command of discipline-specific words. And that, once impressed, you… [Continue Reading]
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