We Stories create the most compelling client stories. The next time you are client-facing, pay attention to how many times you say the word “I.” Or even use the term “we,” but really refer to your internal team of “we”, instead of your client or client’s team of “we.” When our clients cannot discover themselves… [Continue Reading]
Compelling Client Stories are We Stories not Me Stories
3 Business Development Storytelling Review Blog Posts
Today’s business development review blog post leverages the value of leveraging a storytelling strategy to grow, expand and sustain your business. Your focus? Client retention, instead of only client acquisition. Traditionally, business storytelling is regarded as sprinkles on the business cupcake. A garnish or decoration. From this perspective, stories are “nice-to-have” additions to business development…. [Continue Reading]
Create an Invitational Business Story for Client Retention
An invitational business story welcomes clients. You invite them to become part of your organization’s world. And, the focus is way beyond the short-term gain of closing a contract. How impactful and inviting is the business story you tell, today? First, invitational stories generate a sense of community. Next, these stories change client perception. Customers… [Continue Reading]
Relying on Yesterday’s Business Backstory to drive Business Growth?
Yesterday’s business backstory gets you to where you are today. However, does this history showcase how you get clients to where they need to go: tomorrow and in the future? Today’s businesses represent the intersection of people, processes and interconnected software-machine interfaces. That Internet of Things environment may not be the bedrock upon which you… [Continue Reading]
Packing More Than You Can Deliver into Your Sales Story?
More Than You Can Deliver storytelling is easily dismissed as both incredible as well as un-credible. First, you promise to deliver products, solutions, services and programs exceeding your professional capabilities. Then, your promises surpass your organization’s workforce, as well as manufacturing and assembly, competencies. Pursuing those carrots, and lucrative client opportunities, leads you down a… [Continue Reading]
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