Telling yesterday stories just may not get you to where you need to go: Today, Tomorrow and Moving Forward. First, because none of us are getting to where we thought we were going in a Yesterday as recent as January 2020. Next, if you did not adopt a strategy of continuous strategic re-evaluation and re-invention,… [Continue Reading]
Yesterday Stories do not sell You, Your Team, & Your Company Today
Telling Stories Clients Need to Hear instead of Want to Hear.
The stories clients need to hear are about the stuff they need to know. So we get to where we need to go. Together. One millimeter at a time. Are you playing it safe, altering your business and use cases, and your HR and design team stories? So you dance around topics which should be… [Continue Reading]
8 Thoughts about Hiding Your Head in Business Strategy Sand
There’s a whole desert of business strategy sand out there. Waiting for you to hide your head in. Why? Because tomorrow’s business strategies are overwhelming. And, you tend to think about the entire strategy, simultaneously. Instead of pondering the smallest decision you can make, today, to get you to where you need to go: tomorrow… [Continue Reading]
Compelling Client Stories are We Stories not Me Stories
We Stories create the most compelling client stories. The next time you are client-facing, pay attention to how many times you say the word “I.” Or even use the term “we,” but really refer to your internal team of “we”, instead of your client or client’s team of “we.” When our clients cannot discover themselves… [Continue Reading]
3 Business Development Storytelling Review Blog Posts
Today’s business development review blog post leverages the value of leveraging a storytelling strategy to grow, expand and sustain your business. Your focus? Client retention, instead of only client acquisition. Traditionally, business storytelling is regarded as sprinkles on the business cupcake. A garnish or decoration. From this perspective, stories are “nice-to-have” additions to business development…. [Continue Reading]
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