When your story is all about customer skepticism, then prospective customers do not do business with you. Because, for starters, they compare stories with your former customers. If you want to perpetuate customer skepticism, instead of customer confidence and repeat business, here are two sure-fire ways to achieve this outcome. If you want to change… [Continue Reading]
2 ways Customer Skepticism erodes Customer Confidence
When We leverage Our Customer Retention Superpower
Each of us has a customer retention superpower. Regardless of our job title, pay grade or level of education. Have you discovered yours yet? Our superpower is unique to each one of us. We may do a lot of things really well, or only a few things really well. It’s just that there are small… [Continue Reading]
Why Transactional Relationships fall short on Customer Experience
Do you see your job as a never-ending series of transactional relationships with customers? If so, your behavior with each customer falls short of creating memorable and enduring customer experiences. The types of customer experiences which retain customers. Here’s why. In today’s digitally-connected age of customized and personalized products and services, any type of transactional… [Continue Reading]
Take these 3 Actions to grow Workplace Engagement
How do you grow employee engagement when your workforce is small? Or, multi-generational, multi-disciplinary, located in multiple divisions and represents different levels of education? Chances are, your teams are comprised of employees with several, or all, of these traits. Which can lead to all sorts of communication disconnects even though people “seem” to be using… [Continue Reading]
A bold Client Retention Strategy leverages Stakeholder Diversity
Does your client retention strategy boldly leverage the value of stakeholder diversity? Or alternatively, is your client retention strategy boldly all about you, as your clients’ rock star? After all is said and done, bold client retention is not a solo act. Most importantly, client retention is not accomplished by individuals or teams who work… [Continue Reading]
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