More Than You Can Deliver storytelling is easily dismissed as both incredible as well as un-credible. First, you promise to deliver products, solutions, services and programs exceeding your professional capabilities. Then, your promises surpass your organization’s workforce, as well as manufacturing and assembly, competencies. Pursuing those carrots, and lucrative client opportunities, leads you down a… [Continue Reading]
Packing More Than You Can Deliver into Your Sales Story?
Ignoring How Employee Ratings impact Your Company Story?
Employee ratings are visible to everyone, courtesy of online hiring sites. For starters, these ratings serve as testimonials, for better or for worse, about employee experience at your company. Second, ponder the stories former employees have to tell about the inner workings of your organization. Third, consider how their stories, about your company, are of… [Continue Reading]
Why Selling Pressure impedes Service Delivery Quality
Adding selling pressure to the functional responsibilities of front line and back end service teams can backfire. First, these teams are not hired, or trained, to sell. Next, these teams may not have time to sell effectively, especially when actively serving customers. In taking my storytelling speaking programs and workshops to organizations and associations like… [Continue Reading]
Why do Organizations have Competing Customer Retention Cultures?
Are competing customer retention cultures crippling your organization or association? Often, businesses remain blissfully unaware that employees perform at cross-purposes to one another. Professionally, functionally, emotionally and purposefully. First, competing customer retention cultures are sustained within traditional departmental silos and business models. Here we go again. Sequestering employees in well-entrenched departmental silos reinforces specific professional… [Continue Reading]
Customer Retention Strategy or Customer Churn Strategy?
Ever think that your organization’s or association’s customer retention strategy may actually function as a customer churn strategy? First, assuming that you have a customer retention strategy in place, when is the last time you did a forensic analysis of strategy effectiveness? Then, when is the last time this strategy was updated? Many organizations and… [Continue Reading]
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