It never ceases to amaze me how many local businesses – particularly micro and small businesses – rely on customer told stories to attract and retain customers. Social word-of-mouth, via reviews on sites like Yelp. Or five-point scorecard feedback on post card mailings (yes, mailings instead of emailing). Or nicely crafted stories by website copywriters,… [Continue Reading]
Why rely on customer told stories for your business future?
Why Prioritizing SMB Business Issues prevents Overwhelm
Prioritizing SMB business issues is a must for preventing SMB (small to midsize business) overwhelm. Otherwise, a company’s forward progress is continuously stalled, if not completely derailed. Although I also work with large organizations, the small and mid-market companies (SMBs) are an important focus of What I Do. Why? Because SMBs form the backbone of… [Continue Reading]
Why and how a Visionary Entrepreneur retains Their Mojo
A visionary entrepreneur is the reason micro, as well as small to midsized businesses (SMBs), are born. Even the iconic mega-enterprises we are familiar with, today, all started off as a nascent idea inside a visionary founder’s brain. Are you a visionary entrepreneur? Were you, in the past? What happened between back then and right… [Continue Reading]
Why SMB Customer Profitability requires the Right Targets
Understanding SMB customer profitability leverages working with the best customers for your small to midsize business (SMB). Ask yourself these questions: First, is the majority of your current client base comprised of customers who long ago outgrew you (or vice versa)? Yet they continue to award you scraps and crumbs, “for old time’s sake”? Then,… [Continue Reading]
Are Business Process Band Aids impeding SMB Success?
Is your idea of SMB (small and mid-size business) management and leadership actually a system of business process Band Aids? If so, you manage Chaos instead of a system of interrelated, consistent and valuable foundational processes responsible for driving business growth. Do any of these real-life SMB scenarios sound familiar? The CRM (Client Relationship Management)… [Continue Reading]
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