A purpose-driven client retention strategy leverages your own stories. Are the stories you currently tell purpose-driven and authentic? Or, do your stories sound artificial, non-essential, insubstantial? By now, you have told stories to many colleagues and clients. Ponder whether the stories you tell are your own stories, shared during business and design meetings. Alternatively, do… [Continue Reading]
Purpose-Driven Client Retention leverages Your Own Stories
Why chasing Busy Work impedes pursuing Solid Business Opportunities
Busy work gives the false illusion of excitement! And who does not love excitement? You have an overture from a new client who seems ready to sign a contract. Or, your engineering contact seems ready to accept even the most edgy design solution you have to offer. Then again, you are targeting marketing, selling or… [Continue Reading]
Time for a Customer Retention Upgrade to your Business Strategy?
Is it time to conduct a customer retention upgrade to your business strategy? When is the last time your organization seriously considered what happens to customers once the contract is brought in-house? Today’s business ecosystem is dynamic throughout the customer acquisition process and after it is won. Nothing is stable for long. Do you react to or… [Continue Reading]
Make Business Lemonade out of Business Lemons
We all have worked with more than a few business lemons. Business lemons fall far short of permitting you to deliver the greatest possible return on your team’s and your client’s mutual investment of time, competency and innovation. Let’s not even discuss the difference between the cost of the contracted project compared with the actual… [Continue Reading]
Use the KISS Principle in Business Strategy
The KISS Principle translates to Keep-It-Simple-Stupid. The phrase was born during the 1960’s. It was used in the context of military engineering design. Keep the design as simple, straightforward and uncomplicated as possible. (Source: Wikipedia) Along the way, the word “stupid” got inserted in the phrase to create the KISS acronym. No one on those teams… [Continue Reading]
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