Upselling strategy involves a technique used in sales for convincing the customer to increase the size of their original purchase. The seller offers buyers an array of upgrades, add-ons and expensive bells and whistles. If this sounds like a sleazy sales technique, you are right. Why? Because we have all been on the receiving end… [Continue Reading]
Why your Upselling Strategy does not make sense
Linear Selling doesn’t Align
Your linear selling strategy keeps you from aligning with your buyer’s decision-making processes. Your buyers simply don’t buy in a straight line, orderly manner. You know it. I know it too. Yet there you are, like that greyhound perpetually chasing that rabbit in circles around the race track. You never quite catch that rabbit, do… [Continue Reading]
Customer Development yields Customer Retention
Customer development involves all the activities you engage in which grow your customer from a skeptical buyer into a loyal and retained client. Once you close the sale, how much attention do you really pay to your customers? Customer development is a continuous customer improvement process. If your small to medium size business or startup only… [Continue Reading]
3 Tips – Shared Knowledge creates Value
Shared knowledge creates value. This is your new mantra. If you share knowledge, you create value. Seems obvious, doesn’t it? We all search for ways to keep ourselves and our brand at the top of our buyers’ minds. We want to stay in touch, but not appear tacky, self-serving or needy. Yet so many of… [Continue Reading]
Become a Sales Braniac
Are you a Sales Braniac? Today’s buyers and decision makers are not looking for more information. They can easily access this online. Today’s buyers and decision makers are looking for relevant and valuable insight. That means moving yourself out of order-taker mindset. Dare to become a sales braniac! How many of these habits do you… [Continue Reading]
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