Customer success storytelling leverages customer experiences. Regardless of whether, or not, an organization hires others to create this content. These stories portray the actual experiences an organization’s own customers have, when working with that organization. Nothing artificial. Honestly told. Non-sensationalized. Even when stuff is messy and end results are not glamorous. How can organizations capture… [Continue Reading]
Customer Success Storytelling leverages Customer Experiences
Renewing Customers or Retaining Them? Tactics or Strategy?
There is a difference between renewing customers and retaining them. Just take a walk around an organization. Ask employees where they fit into the renewal versus retention equation. Depending on where people sit around the business table, they see the same things differently. When the workforce views renewing customers as a function of retaining customers,… [Continue Reading]
Can Sales Operations Insights connect End User Reality to Sales Fantasy?
Sales operations insights become key to translating end user experience to the C-Suite and sales organization. First, these insights become critical factors influencing customer loyalty. Then, they impact customer retention within complex industrial Internet of Things (IIoT) selling environments. However, sales operations insights are only as good as the questions the C-Suite and sales organization… [Continue Reading]
Tactical Fire-Fighting, Your #1 Priority
Tactical fire-fighting fills the To-Do list you have on your mind when you go to sleep. It’s the same list that’s in your face from the moment you wake up, if you’ve slept at all. Tactical fire-fighting has become the #1 priority of your small to midsize business. Tactical fire-fighting is exhilarating and energizing! You… [Continue Reading]
3 Small Business C-Suite Sales Tips
What’s your small business C-Suite look like? If you are a company of one, you are all things to all people. If you are a small business C-Suite composed of family members, they are all things to all people. Your small business C-Suite must sell. They are your vanguard, your representatives on Earth, your ambassadors… [Continue Reading]
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