Creating SMB customer success stories is a hot topic in IT, particularly in the Cloud-based SaaS (software as a service) ecosystem. IT channel partners leverage these stories to expand their businesses. Customer success stories become strong indicators of channel partner success. Before your channel teams create another customer success story, consider revising your strategy for… [Continue Reading]
Create SMB Customer Success Stories – Part 1
Innovative Channel Partner Teams don’t sell Services
Innovative channel partner teams aren’t selling products, platforms and services. They present clients with the opportunity for innovation. Customers have culture and knowledge gaps. Customers wrestle with more than Big Data acquisition and utilization. They tussle with outmoded mindset and business processes. Innovative channel partner teams recognize that customers layer big data capabilities over… [Continue Reading]
Horizontal Channel Partner Teams create Value
Channel Partner Teams focused horizontally create value in their throughput. There’s no room for one-and-done, I-work-in-my-silo / you-work-in-yours mindset. As an MSP (Managed Service Provider) – developer, IT (information technology) leader and decision maker – what’s the view from your side of the business table? Is your corporate culture structured to create value via horizontal… [Continue Reading]
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