Creating SMB customer success stories is a hot topic in IT, particularly in the Cloud-based SaaS (software as a service) ecosystem. IT channel partners leverage these stories to expand their businesses. Customer success stories become strong indicators of channel partner success. Before your channel teams create another customer success story, consider revising your strategy for… [Continue Reading]
Create SMB Customer Success Stories – Part 1
Cognitive Era Channel Strategy targets SMBs
IBM unveiled an innovative cognitive era channel strategy at the 2016 PartnerWorld Leadership Conference in Orlando. Among many announcements, the iconic IT giant is creating opportunities for its products, services and platforms to become more accessible and affordable to SMBs (small to mid-size businesses). That’s music to my ears, and to the readership of this blog,… [Continue Reading]
Pre-Sales Demos are Half of the Eventual Sales Equation
Your pre-sales demos are still half of the sales equation. Actually, their value diminishes to less than half if your channel partner team falls flat on their faces when it comes time to win the business. As a pre-sales engineer of worth, you know how much time you put into your pre-sales demos. So do… [Continue Reading]
Follow Us!