Why rely on a hit or miss storytelling strategy to acquire and retain clients? Stories which, at least your clients know, are generic stories. Serving nothing more substantial than an inside-out marketing and sales purpose, via a pre-packaged library. So you do not have to think about a thing! Just select the next story and… [Continue Reading]
Targeting Hit or Miss Storytelling Yields Hit or Miss Clients
Are You a Professionally Engaging or Observational Storyteller?
An observational storyteller lives in the third-person narrative. Overall, they maintain a clinical perspective on whatever it is that they are storytelling about. Think about it. All of us have heard our fair share of observational storytellers. Our first experiences are courtesy of our elementary school teachers. As a result, our professional goals often are… [Continue Reading]
The What You Do Story is Key to Retaining Clients
Developing a What You Do Story is critical to serving and retaining internal and external clients. When you connect the story of what you “do,” inside the organization, to what everyone else “does,” something interesting happens. First, you start to better serve one another. Because your own responsibility and accountability now extends beyond the confines… [Continue Reading]
Does Cupcake Sprinkles Storytelling convince Clients? Part 1
Is your cupcake sprinkles storytelling strategy convincing clients to do business with you? The purpose storytelling serves is more than business garnish. Do you simply throw various business scenarios over the wall, at marketing and public relations professionals? The same way you always have done? Are you leaving your company’s storytelling in their capable hands,… [Continue Reading]
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