Developing your provocative business storytelling acumen moves you one millimeter (or more) beyond sounding like everyone else. Because business stories easily sound too safe, too sanitized and too perfect. Talking about achieving fairy-tale outcomes after surmounting monumental, emergency business challenges. Except that the greatest business challenges which many of our clients face come in smaller… [Continue Reading]
Leverage Provocative Business Storytelling to drive Client Success
Uncomfortable Business Stories are Client Retention Stories
Do you tell uncomfortable business stories to your clients and colleagues? Or, do you prefer comfortable stories, where clients always hear how your products and services will live up to their expectations? And everyone always lives happily ever-after? Also, when you tell these preferable, comfortable, and predictable, stories, what are you thinking to yourself? Are… [Continue Reading]
Develop Storytelling Confidence to avoid Shapeshifting Stories
Do you have storytelling confidence? You know, telling stories consistently, time after time. And, telling the stories in which you are professionally invested. When you take those actions, you move away from describing someone else’s stories, as a third-party narrative. Think about it. Which type of stories do you currently tell to potential clients and… [Continue Reading]
Short Storytelling leaves Clients feeling Short Changed
Many of my clients engage in short storytelling, instead of telling the stories stakeholders and clients really want to hear. As a result, their stories lack dimension, details and credibility. In addition, these stories stop short, just when clients want the story to continue. Consequently, clients feel short changed, rather than engaged. Why continue to… [Continue Reading]
The What You Do Story is Key to Retaining Clients
Developing a What You Do Story is critical to serving and retaining internal and external clients. When you connect the story of what you “do,” inside the organization, to what everyone else “does,” something interesting happens. First, you start to better serve one another. Because your own responsibility and accountability now extends beyond the confines… [Continue Reading]
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