Really? The idea of a left brain thinker, or STEM colleague, running your next sales team meeting probably is one of your biggest nightmares. Mostly because you avoid working directly with the STEM colleagues and left brain thinkers in your organization. As a result, your stories are not connected to one another. Of course, you… [Continue Reading]
Why Left Brain Thinkers should run your next Sales Team Meeting
2 ways Customer Skepticism erodes Customer Confidence
When your story is all about customer skepticism, then prospective customers do not do business with you. Because, for starters, they compare stories with your former customers. If you want to perpetuate customer skepticism, instead of customer confidence and repeat business, here are two sure-fire ways to achieve this outcome. If you want to change… [Continue Reading]
Update and upgrade by taking a STEM or Left Brain Colleague to coffee!
Once a week, take a STEM or Left Brain Colleague to coffee! Yes, I am not crazy. I have not lost my marbles. Oh, and if you are reading this post, and happen to be one of those STEM or Left Brain professionals, you know what your mission is. Find a non-technical, non-STEM colleague and… [Continue Reading]
Why Technical Decision Makers tune out Right Brain Professionals
Any right brain professionals who have conversations with technical decision makers know one thing. These decision makers are skeptical: of everyone and about every presentation and conversation. Why? Their careers depend on their skepticism. Technical decision makers must make the right decision based on the right information. Otherwise, engineered outcomes and data models fall short… [Continue Reading]
Why Business Decision Makers tune out Left Brain Thinkers
Ah, the life of left brain thinkers is complex and frustrating. These professionals, including STEM professionals (Science-Technology-Engineer-Mathematics), often are the smartest people in the room. Hands down. They also are the hardest-to-understand people in the room. That is why business decision makers turn off and tune out presentations and communications from the left brain thinkers… [Continue Reading]
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