Story context is a critical element to creating compelling stories. Stories which convince people to buy whatever it is you sell – and buy more than once from you. And, stories which inspire people, like you, to move one millimeter beyond legacy mindset, habits and behaviors. You know the saying: “The devil’s in the details”?… [Continue Reading]
Why avoiding Story Context derails Sales Decision Making
3 Ways reacting does not make You Professionally Relevant
How professionally relevant are you? In the eyes of co-workers, colleagues, investors, stakeholders and clients? Most often, the story of your professional relevance showcases the story of how proactive and anticipatory you are to the voiced, and unvoiced, needs of everyone you serve. So, how would you rate yourself, in terms of professional relevance? Are… [Continue Reading]
3 Ways Client Feedback catalyzes improved Team Communication
When does your team find out about client feedback? Constantly? Only when there is a negative issue? Or, four times a year: coinciding with results from quarterly customer satisfaction surveys? And then what happens? Do you point fingers at each other and play the blame game? Let’s do something about these dynamics. Because you and… [Continue Reading]
Are You creating an impactful Customer Retention Team?
What does it take to create an impactful customer retention team? First, is there a tried and true process or recipe to follow? Next, is this team full of people from across the organization and lots of different disciplines? Alternatively, do the people on the team reside in a few, traditional and specific departmental silos?… [Continue Reading]
Professional Communication Soft Skills are more than Talk
Today, make a list of your professional communication soft skills. If you Google “soft skills”, you arrive at 5-7 skill sets for which communication is deemed of utmost importance. These skills include: leadership, communication, ethics, flexibility, problem-solving, teamwork and interpersonal skills. What additional skills would you add to this list, based on your professional experiences?… [Continue Reading]
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