Creating innovative collaboration cultures is an evolutionary process. These types of cultures are catalyzed and co-created by the quality and duration of customer experiences. OK. This is a Big Idea. That is why you read this blog. And, as we always do, let’s think about it. Together. Shall we? Regardless of the size of your… [Continue Reading]
Innovative Collaboration Cultures evolve Customer Experience
Either show some Client Love or leave Them to Someone Else
How successfully do we demonstrate client love to our entire client base (including internal clients, our colleagues)? Hmm, I thought so. In spite of our best efforts to deliver extraordinary outcomes to clients, some clients never are well-served. As a result, our business strategy – not just our customer acquisition strategy – must realistically accommodate… [Continue Reading]
Can Core Value Storytelling fuel IoT Customer Retention?
Core value storytelling communicates far more than a detailed technical account of what a team, technician or department “did” to solve an IoT (Internet of Things) customer’s problem. The “What We Did” stories are becoming a bit ho-hum and perceived as a commodity by many clients. Why? These stories tend to be marketing communications exercises…. [Continue Reading]
Professional Value is a Big Idea
What professional value do you bring to your clients’ tables? Execution of strategy focuses your professional activities on creating tangible, measurable value for your company and your customers’ organizations. That concept focuses on economic return on investment, increases in operational efficiency, decreases in waste and defects and increased competitiveness. Where do YOU fit into that… [Continue Reading]
Can of Worms Clients Catalyze Growth
Can of worms clients make the perfect subject for blog posts. The scenarios that unfold are painfully relevant. The experiences make for brutally honest reading and insights we all can value. This year, my blog post “Let’s Open another Can of Worms!” won a 2015 Bronze Medal, Top Sales & Marketing Blog Post, Top Sales World. The post discusses my… [Continue Reading]
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