Babette Ten Haken

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You are here: Home / Archives for core values

Can Core Value Storytelling fuel IoT Customer Retention?

May 18, 2017 by Babette Ten Haken Leave a Comment

Core value storytelling communicates far more than a detailed technical account of what a team, technician or department “did” to solve an IoT (Internet of Things) customer’s problem. The “What We Did” stories are becoming a bit ho-hum and perceived as a commodity by many clients. Why? These stories tend to be marketing communications exercises…. [Continue Reading]

Filed Under: Collaboration And Convergence, Customer Experience, Success, Loyalty, Retention Tagged With: core competencies, core value storytelling, core values, customer retention, Internet of Things, IoT, professional development, storytelling

Professional Value is a Big Idea

February 8, 2016 by Babette Ten Haken Leave a Comment

What professional value do you bring to your clients’ tables? Execution of strategy focuses your professional activities on creating tangible, measurable value for your company and your customers’ organizations. That concept focuses on economic return on investment, increases in operational efficiency, decreases in waste and defects and increased competitiveness. Where do YOU fit into that… [Continue Reading]

Filed Under: Collaboration And Convergence, Customer Experience, Success, Loyalty, Retention, Human Capital & Industrial IoT Workforce, Professional Development Tagged With: core capabilities, core competencies, core values, professional value, value

Can of Worms Clients Catalyze Growth

December 30, 2015 by Babette Ten Haken Leave a Comment

Can of worms clients make the perfect subject for blog posts. The scenarios that unfold are painfully relevant. The experiences make for brutally honest reading and insights we all can value. This year, my blog post “Let’s Open another Can of Worms!” won a 2015 Bronze Medal, Top Sales & Marketing Blog Post, Top Sales World. The post discusses my… [Continue Reading]

Filed Under: Collaboration And Convergence, Customer Experience, Success, Loyalty, Retention, Human Capital & Industrial IoT Workforce, Professional Development Tagged With: A-List Customers, can of worms, can of worms clients, clients, core competencies, core values, corporate cultures

Delivering Core Values, Not Spiel

September 17, 2013 by Babette Ten Haken Leave a Comment

Focusing on delivering core values can eliminate a lot of messaging confusion that features and benefits sales and engineering spiel create. Every day we spend our time trying to justify to our customers and prospects the value of doing business with us.  What do we, and no one else, bring to the table? That single… [Continue Reading]

Filed Under: Collaboration And Convergence, Customer Experience, Success, Loyalty, Retention, Professional Development Tagged With: core values, delivering core values, engineering, selling

Focusing on Your Personal Horizon

November 2, 2012 by Babette Ten Haken Leave a Comment

I have no sense of direction. I’m one of those people who can’t read a map without turning it in the direction I’m going in. And even then I’m still not sure. When Garmin came out with their Nuvi GPS, my daughter rushed out and had it installed in my car as a Christmas present…. [Continue Reading]

Filed Under: Customer Experience, Success, Loyalty, Retention, Professional Development Tagged With: core values, ethical behavior, integrity, personal core values, personal horizon, respect, trustworthiness

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