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3 Tips for Crossing Over to the Not-So-Dark Side

February 21, 2013 by Babette Ten Haken Leave a Comment

How many of you sit in meetings with technical professionals who just keep telling you: “No, you can’t do that”?  Does their reaction blindside you? It shouldn’t. They usually have some sound reasons for telling you “No.” Perhaps they are skeptical that your marketing research study design not only will fail to yield meaningful statistics… [Continue Reading]

Filed Under: Collaboration And Convergence, Customer Experience, Success, Loyalty, Retention, Professional Development Tagged With: cross-functional commercialization team, cross-functional meeting, marketing research, sales contract, technical professionals

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