Now, how do you expect me, of all people, to answer this question? 😉 It is never too early to focus on retaining customers. Because if you do not make customer retention a simultaneous part of your customer acquisition process, then you will be worrying about retaining customers down the road. Because a customer’s retention… [Continue Reading]
It’s too early to worry about retaining Customers, isn’t it?
Are We sabotaging Customer Outcomes because of Our Own Priorities?
Throughout the year, we sabotage customer outcomes in favor of our own priorities. Not intentionally, at least from our perspective. Nonetheless, from our customers’ perspectives, we cycle back and forth throughout the year. Falling short, and then scrambling to recover, when delivering remarkable and enduring customer outcomes. The types of customer outcomes which are critical… [Continue Reading]
Develop Your Professional Zen for Customer Experience Success
Professional Zen is a valuable professional characteristic to have. Especially when the goal not only is to acquire clients, but also to retain them. It becomes a matter of how we leverage customer experience, long-term. The non-religious use of the term, Zen, describes a state of calm attentiveness in which one’s actions are guided by… [Continue Reading]
Start A Customer Micro Experience Playbook this Summer!
Customer micro experiences play out big time, towards acquiring and retaining a loyal customer base full of raving client evangelists! And the summer months offer us all a bit more breathing room to ask ourselves questions about customer experience that, well, make us a bit uncomfortable. All you need is a One Millimeter Mindset™ shift… [Continue Reading]
When Collaborative Storytelling is Compelling Storytelling
Collaborative storytelling is at the forefront of humanity, ever since the first tribes met together around a camp fire. These days, collaborative storytelling often takes place on wireless, handheld, portable communication devices. Our tribes may not come together in front of a camp fire. However, they do interact online in communities. Think about it. Collaborative… [Continue Reading]
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