Professional Zen is a valuable professional characteristic to have. Especially when the goal not only is to acquire clients, but also to retain them. It becomes a matter of how we leverage customer experience, long-term. The non-religious use of the term, Zen, describes a state of calm attentiveness in which one’s actions are guided by… [Continue Reading]
Develop Your Professional Zen for Customer Experience Success
Start A Customer Micro Experience Playbook this Summer!
Customer micro experiences play out big time, towards acquiring and retaining a loyal customer base full of raving client evangelists! And the summer months offer us all a bit more breathing room to ask ourselves questions about customer experience that, well, make us a bit uncomfortable. All you need is a One Millimeter Mindset™ shift… [Continue Reading]
When Collaborative Storytelling is Compelling Storytelling
Collaborative storytelling is at the forefront of humanity, ever since the first tribes met together around a camp fire. These days, collaborative storytelling often takes place on wireless, handheld, portable communication devices. Our tribes may not come together in front of a camp fire. However, they do interact online in communities. Think about it. Collaborative… [Continue Reading]
Are You Investor or Buyer Story Pitching instead of Storytelling?
You are story pitching to investors or buyers when your story is all about you, your venture or your product or service features and benefits. Somewhere along the line, you lose sight of the purpose of storytelling: to invite the listener to become part of the story. What types of stories do you tell? Alternatively,… [Continue Reading]
Why chasing Busy Work impedes pursuing Solid Business Opportunities
Busy work gives the false illusion of excitement! And who does not love excitement? You have an overture from a new client who seems ready to sign a contract. Or, your engineering contact seems ready to accept even the most edgy design solution you have to offer. Then again, you are targeting marketing, selling or… [Continue Reading]
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