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You are here: Home / Archives for customer acquisition

Are You Investor or Buyer Story Pitching instead of Storytelling?

April 9, 2018 by Babette Ten Haken Leave a Comment

You are story pitching to investors or buyers when your story is all about you, your venture or your product or service features and benefits. Somewhere along the line, you lose sight of the purpose of storytelling: to invite the listener to become part of the story. What types of stories do you tell? Alternatively,… [Continue Reading]

Filed Under: Customer Experience, Success, Loyalty, Retention, Professional Development Tagged With: customer acquisition, investor pitching, sales, startups, story pitching, story telling

Why chasing Busy Work impedes pursuing Solid Business Opportunities

April 2, 2018 by Babette Ten Haken Leave a Comment

Busy work gives the false illusion of excitement! And who does not love excitement? You have an overture from a new client who seems ready to sign a contract. Or, your engineering contact seems ready to accept even the most edgy design solution you have to offer. Then again, you are targeting marketing, selling or… [Continue Reading]

Filed Under: Customer Experience, Success, Loyalty, Retention, Professional Development Tagged With: business development, business opportunities, business strategy, collaboration, customer acquisition, customer experience, customer retention, productivity, profitability

Either show some Client Love or leave Them to Someone Else

February 14, 2018 by Babette Ten Haken Leave a Comment

How successfully do we demonstrate client love to our entire client base (including internal clients, our colleagues)? Hmm, I thought so. In spite of our best efforts to deliver extraordinary outcomes to clients, some clients never are well-served. As a result, our business strategy – not just our customer acquisition strategy – must realistically accommodate… [Continue Reading]

Filed Under: Customer Experience, Success, Loyalty, Retention, Professional Development Tagged With: A-List Customers, client love, core competencies, customer acquisition, customer retention, professional self discovery

Complex Customer Retention Issues challenge Linear Thinking

August 16, 2017 by Babette Ten Haken Leave a Comment

Multifactorial complex customer retention issues challenge how teams think, work and collaborate, even the best teams. Consider the growing number of complex selling, technical and engineering environments, like those found within Industrial Internet of Things (IIoT) ecosystems. These complex scenarios are your clients’ new norm. As a result, customer acquisition and retention processes become equally… [Continue Reading]

Filed Under: Collaboration And Convergence, Customer Experience, Success, Loyalty, Retention, Professional Development Tagged With: complex customer retention, customer acquisition, customer experience, customer retention, design thinking, linear thinking

Defining Transactional Table Stakes for IIoT Business? Why Bother?

June 26, 2017 by Babette Ten Haken Leave a Comment

The transactional table stakes for conducting IIoT (industrial Internet of Things) business defines customers’ minimum viable expectations from a vendor, supplier or consultant. Are you are a large enterprise, a startup, or one of many micro- and small businesses serving the IIoT space? Regardless of the size of your company, I have a question for you…. [Continue Reading]

Filed Under: Customer Experience, Success, Loyalty, Retention, Professional Development Tagged With: customer acquisition, customer retention, IIoT, industrial internet of things, manufacturing environments, sales, sales-engineering, table stakes, transactional table stakes

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