Collaborative storytelling is at the forefront of humanity, ever since the first tribes met together around a camp fire. These days, collaborative storytelling often takes place on wireless, handheld, portable communication devices. Our tribes may not come together in front of a camp fire. However, they do interact online in communities. Think about it. Collaborative… [Continue Reading]
When Collaborative Storytelling is Compelling Storytelling
Are You Investor or Buyer Story Pitching instead of Storytelling?
You are story pitching to investors or buyers when your story is all about you, your venture or your product or service features and benefits. Somewhere along the line, you lose sight of the purpose of storytelling: to invite the listener to become part of the story. What types of stories do you tell? Alternatively,… [Continue Reading]
Why chasing Busy Work impedes pursuing Solid Business Opportunities
Busy work gives the false illusion of excitement! And who does not love excitement? You have an overture from a new client who seems ready to sign a contract. Or, your engineering contact seems ready to accept even the most edgy design solution you have to offer. Then again, you are targeting marketing, selling or… [Continue Reading]
Either show some Client Love or leave Them to Someone Else
How successfully do we demonstrate client love to our entire client base (including internal clients, our colleagues)? Hmm, I thought so. In spite of our best efforts to deliver extraordinary outcomes to clients, some clients never are well-served. As a result, our business strategy – not just our customer acquisition strategy – must realistically accommodate… [Continue Reading]
Complex Customer Retention Issues challenge Linear Thinking
Multifactorial complex customer retention issues challenge how teams think, work and collaborate, even the best teams. Consider the growing number of complex selling, technical and engineering environments, like those found within Industrial Internet of Things (IIoT) ecosystems. These complex scenarios are your clients’ new norm. As a result, customer acquisition and retention processes become equally… [Continue Reading]
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