You are story pitching to investors or buyers when your story is all about you, your venture or your product or service features and benefits. Somewhere along the line, you lose sight of the purpose of storytelling: to invite the listener to become part of the story. What types of stories do you tell? Alternatively,… [Continue Reading]
Are You Investor or Buyer Story Pitching instead of Storytelling?
Why chasing Busy Work impedes pursuing Solid Business Opportunities
Busy work gives the false illusion of excitement! And who does not love excitement? You have an overture from a new client who seems ready to sign a contract. Or, your engineering contact seems ready to accept even the most edgy design solution you have to offer. Then again, you are targeting marketing, selling or… [Continue Reading]
Either show some Client Love or leave Them to Someone Else
How successfully do we demonstrate client love to our entire client base (including internal clients, our colleagues)? Hmm, I thought so. In spite of our best efforts to deliver extraordinary outcomes to clients, some clients never are well-served. As a result, our business strategy – not just our customer acquisition strategy – must realistically accommodate… [Continue Reading]
Complex Customer Retention Issues challenge Linear Thinking
Multifactorial complex customer retention issues challenge how teams think, work and collaborate, even the best teams. Consider the growing number of complex selling, technical and engineering environments, like those found within Industrial Internet of Things (IIoT) ecosystems. These complex scenarios are your clients’ new norm. As a result, customer acquisition and retention processes become equally… [Continue Reading]
Defining Transactional Table Stakes for IIoT Business? Why Bother?
The transactional table stakes for conducting IIoT (industrial Internet of Things) business defines customers’ minimum viable expectations from a vendor, supplier or consultant. Are you are a large enterprise, a startup, or one of many micro- and small businesses serving the IIoT space? Regardless of the size of your company, I have a question for you…. [Continue Reading]
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