Babette Ten Haken

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You are here: Home / Archives for customer base

How to perform Customer Base Triage and Why It Matters

May 21, 2018 by Babette Ten Haken Leave a Comment

Typically, customer base triage is conducted in reaction to a large number of customer casualties. These casualties are in the form of loss and/or defection to the competition. And this defection has been going on for quite a while. However, like a slow leak in a tire, you miss the signs that something is amiss…. [Continue Reading]

Filed Under: Customer Experience, Success, Loyalty, Retention, Human Capital & Industrial IoT Workforce Tagged With: business model, customer base, customer needs, customer retention, engineering, IIoT, industrial internet of things, Industry 4.0, Industry 4.0 human capital strategy, ISO 9001:2015, KPIs, marketing, operations, quality, Quality Management Systems, sales, STEM Professional Development, STEM STorytelling keynote speaker

Do you have Stale Sales Processes ?

April 8, 2015 by Babette Ten Haken Leave a Comment

Your stale sales processes don’t need marketing facelifts applied-as-needed. It’s like putting aluminum siding on a brick house badly in need of tuck-pointing. I am not telling you anything new. You hope your latest marketing communications strategy boosts new products and services sales. Yet your business is built on selling products and services primarily to… [Continue Reading]

Filed Under: Collaboration And Convergence, Human Capital & Industrial IoT Workforce, Professional Development Tagged With: customer base, marketing, sales, sales processes

Renewal Business – Cultivate, don’t Ignore

March 20, 2015 by Babette Ten Haken Leave a Comment

Your renewal business is the bread and butter of your customer base. Whether you sell subscription or licensed services or whether you provide custom fabricated manufactured outcomes. Your renewal business customers represent loyal customers who believe in you as a businessperson of worth. Your partnership with their company has resulted in increases in efficiencies and… [Continue Reading]

Filed Under: Collaboration And Convergence, Professional Development Tagged With: business, customer base, customers, renewal business

Exclusivity in Your Customer Base

January 26, 2015 by Babette Ten Haken Leave a Comment

Creating exclusivity in developing your customer base seems counter-intuitive, doesn’t it? Especially at the beginning of the new sales year. You, and everyone else in the sales community, are out there churning and burning. Your goal is to identify, nurture, develop and close customers. That’s why you want to focus on creating exclusivity in your… [Continue Reading]

Filed Under: Collaboration And Convergence, Human Capital & Industrial IoT Workforce, Professional Development Tagged With: business, customer base, customers, exclusivity, grade your customers, sales

How and Why Your C-List Customers are Killing Your Business!

September 17, 2014 by Babette Ten Haken Leave a Comment

Are you desperately – and indiscriminately – prospecting and closing deals with C-List customers? Stop playing with those kinds of folks! C-list customers are not doing your business a favor. Instead, you are creating and reinforcing sub-par business development habits. Plus you are hanging out with the wrong folks: targeting C-list customers who won’t help your… [Continue Reading]

Filed Under: Collaboration And Convergence, Human Capital & Industrial IoT Workforce, Professional Development Tagged With: A-list, B-list customers, C-List customers, customer base, customers, Grade Your Customer Worksheet

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