Are you unintentionally confining customers to thinking inside your organization’s box? In reality, they may not want or need your current product or service mix. Yet you persist in trying to convince them of the validity of your product or service offerings. Because you are stuck thinking inside the box. And while your offerings, or your… [Continue Reading]
3 Ways confining Customers boxes you in from discovering Unmet Needs
Find out why Customer Discovery leverages Professional Self Discovery
Professional self discovery is an important attribute in the practical application of the customer discovery process. Customer discovery can determine whether a product or service idea actually marries up with a receptive customer base. When customer discovery is done well, there is magic. When done poorly – which most often is the case – both startup,… [Continue Reading]
3 New Product Development Tips for Your Social Business
New product development is an anticipated outcome of a social business. Your growing social business culture keeps you constantly in touch with current and prospective customer mindset. How well are you communicating customer insights to your R&D team? Their understanding of your sales and marketing data can make or break your new product development pipeline…. [Continue Reading]
Customer Service is Customer Discovery
How many times have you called up a company’s customer service department and heard the message “Your call may be monitored for quality and training purposes.” Have you ever wondered whether your recorded call impacted more than just a performance evaluation of the customer service rep? You and I know the folks who have legendary… [Continue Reading]
Putting more Oomph into Customer Discovery
Many entrepreneurs are so bamboozled about customer discovery that they flail away at whoever has time on their hands and is willing to speak with them. I advise these budding startups to, at the very least, generate a list of 5 core questions they intend to cover with each person they talk to. Otherwise, these… [Continue Reading]
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