Typical customer discovery involves speaking with current and potential customers. Often to determine whether their stated and unstated needs marry up with your current products, services and capabilities. And then decide whether opportunities exist for new product development and innovation. However, often the customer discovery process falls short of delivering on client needs and expectations. … [Continue Reading]
Why Typical Customer Discovery does not deliver on Client Needs
The Best Customer Discovery requires Storytelling Patience
Today we’re talking about the importance of having storytelling patience when conducting customer discovery interviews. Customer discovery is a methodology used for building startups, new corporate ventures / intrapreneurial activities, design and engineering projects, and sales. Actually, in my storytelling for STEM professionals and left-brain thinkers playbook, you and I are never quite finished with… [Continue Reading]
3 Ways confining Customers boxes you in from discovering Unmet Needs
Are you unintentionally confining customers to thinking inside your organization’s box? In reality, they may not want or need your current product or service mix. Yet you persist in trying to convince them of the validity of your product or service offerings. Because you are stuck thinking inside the box. And while your offerings, or your… [Continue Reading]
Find out why Customer Discovery leverages Professional Self Discovery
Professional self discovery is an important attribute in the practical application of the customer discovery process. Customer discovery can determine whether a product or service idea actually marries up with a receptive customer base. When customer discovery is done well, there is magic. When done poorly – which most often is the case – both startup,… [Continue Reading]
3 New Product Development Tips for Your Social Business
New product development is an anticipated outcome of a social business. Your growing social business culture keeps you constantly in touch with current and prospective customer mindset. How well are you communicating customer insights to your R&D team? Their understanding of your sales and marketing data can make or break your new product development pipeline…. [Continue Reading]
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