New product development is an anticipated outcome of a social business. Your growing social business culture keeps you constantly in touch with current and prospective customer mindset. How well are you communicating customer insights to your R&D team? Their understanding of your sales and marketing data can make or break your new product development pipeline…. [Continue Reading]
3 New Product Development Tips for Your Social Business
Customer Service is Customer Discovery
How many times have you called up a company’s customer service department and heard the message “Your call may be monitored for quality and training purposes.” Have you ever wondered whether your recorded call impacted more than just a performance evaluation of the customer service rep? You and I know the folks who have legendary… [Continue Reading]
Putting more Oomph into Customer Discovery
Many entrepreneurs are so bamboozled about customer discovery that they flail away at whoever has time on their hands and is willing to speak with them. I advise these budding startups to, at the very least, generate a list of 5 core questions they intend to cover with each person they talk to. Otherwise, these… [Continue Reading]
What You Don’t Know vs. What You Haven’t Done
The customer discovery process is important. It’s the Holy Grail of startups. Use it to kick off product design and business development. How many times do you not have an answer to your customer’s question? What is the impact on customer discovery process, business development and sales processes ? Customer discovery process makes you squirm… [Continue Reading]
Customer Discovery isn’t Sales
S-E-L-L probably is the foulest word in the vocabulary of entrepreneurs and startups, especially where a technical startup is involved. It conjures up notions of cheesy and sleazy stereotypic sales types. Yuck! Seriously, would you have gone to engineering school if you knew then that you would have to sell now? You figure customer discovery… [Continue Reading]
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