The quality of engagement experience is essential for fueling ongoing, high-quality customer experiences. First, the act of engaging customers encourages both customers and sellers to exchange energy with one another. Like a chemical equation, is the desired reaction balanced and controlled? Or, is the quality of the engagement forceful and overwhelming? Either way, engagement experiences… [Continue Reading]
Engagement Experience fuels Customer Experience
A Customer Love Affair drives Engagement and Retention
A customer love affair isn’t an invitation to engage in dubious behavior. I trust I didn’t get your hopes up…. Rather, when customers fall in love with you they become more engaged and collaborative. Then, that engagement influences customer loyalty and drives customer retention. Especially in rigorous industrial Internet of Things business environments. Trust me,… [Continue Reading]
Engaging Your Eyes and Ears in Sales and Startups
Customer startup conversations. Customer discovery. Sales lead nurturing and management. Call it what you will. I am talking about engaging real live customers. The types of customers who will pay real live money for your products and services. After grants and investor dollars are expired and you actually are in business, for real. Even when… [Continue Reading]
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