Developing a What You Do Story is critical to serving and retaining internal and external clients. When you connect the story of what you “do,” inside the organization, to what everyone else “does,” something interesting happens. First, you start to better serve one another. Because your own responsibility and accountability now extends beyond the confines… [Continue Reading]
The What You Do Story is Key to Retaining Clients
Are Customer Acquisition Stories also Customer Retention Stories?
What do your customer retention stories sound like? Can you rely on the same stories you told to acquire new customers, to also retain them? As the saying goes, what got you to where you are today may not get you to where you need to go, tomorrow. Do you know the story of what… [Continue Reading]
5 Blog Posts on Your Customer Retention Strategy Value
What is your current customer retention strategy value? Do you still depend on what worked Yesterday, and hope that strategy will keep you viable and sustainable Today and Tomorrow? I offer these five customer retention strategy value blog posts for your reading pleasure. Contemplate what’s next for you, moving forward. While retaining customers is an… [Continue Reading]
Take these 3 Actions to grow Workplace Engagement
How do you grow employee engagement when your workforce is small? Or, multi-generational, multi-disciplinary, located in multiple divisions and represents different levels of education? Chances are, your teams are comprised of employees with several, or all, of these traits. Which can lead to all sorts of communication disconnects even though people “seem” to be using… [Continue Reading]
To retain Your Customers retain Your Employees First
Do you retain employees as a critical part of your customer retention strategy? Or, are your (especially) front line employees considered to be disposable? Easily-replaced commodities in a numbers game? I recall a bunch of client conversations I had as a sales newbie. Here I am, trying to get an in-person appointment with someone else’s… [Continue Reading]
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