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You are here: Home / Archives for customer retention strategy

Sporadic Customer Retention Strategy is not a Strategy at All

February 13, 2017 by Babette Ten Haken Leave a Comment

Sporadic customer retention strategy tends to appear in three forms. If you are inconsistent and half-hearted when working with customers, then you lose credibility in their eyes. Do not expect to retain their business due to lack of professionalism. Then, there are huge failures in manufacturing execution or post-sale service delivery quality that derail any… [Continue Reading]

Filed Under: Collaboration And Convergence, Customer Experience, Success, Loyalty, Retention, Professional Development Tagged With: customer experience, customer retention, customer retention strategy, sporadic customer retention

4 Customer Retention Relationship Building Blocks for What’s Next

December 21, 2016 by Babette Ten Haken Leave a Comment

A customer retention relationship building block focuses on “What’s Next?” for customer success. Year in and year out. You are responsible for creating and maintaining these relationships. Just like you are responsible for creating the best conditions to catalyze the initial sale to each customer. A rock-solid customer retention strategy leverages curated and enhanced relationships…. [Continue Reading]

Filed Under: Collaboration And Convergence, Customer Experience, Success, Loyalty, Retention, Human Capital & Industrial IoT Workforce, Professional Development Tagged With: customer relationship, customer relationship retention team, customer retention, customer retention strategy

Proactively Retaining Customers leverages an Attitude of Gratitude

November 23, 2016 by Babette Ten Haken Leave a Comment

Proactively retaining customers is a privilege. Chances are your company works hard developing a solid core of loyal and retained clients. Now let’s focus on proactively retaining customers. Evaluate whether you are reacting to negative customer experiences as a viable customer retention strategy. Alternatively, consider the benefits of proactively retaining customers and avoiding those negative… [Continue Reading]

Filed Under: Collaboration And Convergence, Customer Experience, Success, Loyalty, Retention, Human Capital & Industrial IoT Workforce, Professional Development Tagged With: customer experience, customer retention, customer retention strategy, customers, proactively retaining customers, retaining customers

Always Time for a Customer Retention Pulse Check!

November 11, 2016 by Babette Ten Haken Leave a Comment

Take a customer retention pulse check. Continuously. Throughout the year. That is a best practice. If Q4 is the first time you are assessing whether or not your contracts will renew in 2017, well, I don’t need to tell you “Shame on You!” (Then again, I just did ;-)) Sure, it is very easy to… [Continue Reading]

Filed Under: Collaboration And Convergence, Customer Experience, Success, Loyalty, Retention, Human Capital & Industrial IoT Workforce, Professional Development Tagged With: customer experience, customer retention, customer retention pulse check, customer retention strategy, customers, human capital strategy, one millimeter mindset coaching and facilitation programs, one millimeter mindset cross-functional storytelling programs, One Millimeter Mindset™ virtual programs, strategic business value

Customer Retention Sales Strategy is more than making Your Numbers

October 17, 2016 by Babette Ten Haken Leave a Comment

Develop a solid customer retention sales strategy. Create a compelling case for clients to do business with you the first time and in the future. This strategy is especially critical for companies whose products and services have longer lifecycles. Consider capital equipment manufacturers selling into today’s smart manufacturing plants. Product lifecycles can run anywhere from… [Continue Reading]

Filed Under: Collaboration And Convergence, Customer Experience, Success, Loyalty, Retention, Professional Development Tagged With: customer retention, customer retention sales strategy, customer retention strategy, customers, sales, sales strategy, selling, strategy

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