Sporadic customer retention strategy tends to appear in three forms. If you are inconsistent and half-hearted when working with customers, then you lose credibility in their eyes. Do not expect to retain their business due to lack of professionalism. Then, there are huge failures in manufacturing execution or post-sale service delivery quality that derail any… [Continue Reading]
Sporadic Customer Retention Strategy is not a Strategy at All
4 Customer Retention Relationship Building Blocks for What’s Next
A customer retention relationship building block focuses on “What’s Next?” for customer success. Year in and year out. You are responsible for creating and maintaining these relationships. Just like you are responsible for creating the best conditions to catalyze the initial sale to each customer. A rock-solid customer retention strategy leverages curated and enhanced relationships…. [Continue Reading]
Proactively Retaining Customers leverages an Attitude of Gratitude
Proactively retaining customers is a privilege. Chances are your company works hard developing a solid core of loyal and retained clients. Now let’s focus on proactively retaining customers. Evaluate whether you are reacting to negative customer experiences as a viable customer retention strategy. Alternatively, consider the benefits of proactively retaining customers and avoiding those negative… [Continue Reading]
Always Time for a Customer Retention Pulse Check!
Take a customer retention pulse check. Continuously. Throughout the year. That is a best practice. If Q4 is the first time you are assessing whether or not your contracts will renew in 2017, well, I don’t need to tell you “Shame on You!” (Then again, I just did ;-)) Sure, it is very easy to… [Continue Reading]
Customer Retention Sales Strategy is more than making Your Numbers
Develop a solid customer retention sales strategy. Create a compelling case for clients to do business with you the first time and in the future. This strategy is especially critical for companies whose products and services have longer lifecycles. Consider capital equipment manufacturers selling into today’s smart manufacturing plants. Product lifecycles can run anywhere from… [Continue Reading]
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