Simple, extraordinary storytelling is generating right now. Well, here we all are. Together. Dealing with an unprecedented health scenario which impacts absolutely every aspect of our lives. These, indeed, are extraordinary times. In fact, these times will permeate the stories we tell for the rest of our lives. What are the stories you currently, perhaps… [Continue Reading]
Extraordinary Times require Simple Extraordinary Storytelling
The Best Customer Discovery requires Storytelling Patience
Today we’re talking about the importance of having storytelling patience when conducting customer discovery interviews. Customer discovery is a methodology used for building startups, new corporate ventures / intrapreneurial activities, design and engineering projects, and sales. Actually, in my storytelling for STEM professionals and left-brain thinkers playbook, you and I are never quite finished with… [Continue Reading]
Do Your Strategic Business Stories address Unmet Client Needs?
Addressing unmet client needs is the key to designing the products, services, programs and systems which best serve customers. Over the long-haul. When client retention is the objective. Yet the strategic business stories you tell often do not address those long-term, stated or unstated client needs. Why do you continue to play it safe and… [Continue Reading]
What is Next for Your 2020 Storytelling Strategy?
Your 2020 storytelling strategy offers three choices. Either you choose to: Play it safe. Tell a complacent, risk-free story. And continue to provide products and services which have sold in the past, using your original skill sets and tool kits, doing things exactly the way you originally learned to do them: Yesterday; or Make a… [Continue Reading]
Compelling Client Stories are We Stories not Me Stories
We Stories create the most compelling client stories. The next time you are client-facing, pay attention to how many times you say the word “I.” Or even use the term “we,” but really refer to your internal team of “we”, instead of your client or client’s team of “we.” When our clients cannot discover themselves… [Continue Reading]
- 1
- 2
- 3
- …
- 42
- Next Page »
Follow Us!