When you strive to be your clients’ professional True North, they invite you to sit at their business tables. Because you are their trusted, purposeful and consistent source of direction and insights. Even when there is nothing to sell, design, manage or measure. Your clients pull you into their world. Because your clients see and… [Continue Reading]
Amidst the Noise Become Your Clients’ Professional True North
Retaining Clients leverages an Innovative Customer Retention Strategy
Are you creating an innovative customer retention strategy for what is new and next? (And nowhere near to whatever has been normal.) Consider that retaining yesterday’s clients just may not be the primary focus of this strategy, either. Because the clients who helped you get to where you were yesterday may not have the capacity… [Continue Reading]
When Your Priorities are not the same as Your Clients’ Priorities
What do you do when you discover your business priorities are not the same as your clients’ priorities? How you answer reflects the relevance of customer experience, success and client retention on your own business viability. This pandemic exerts a profound impact on our businesses, including your clients’. Yet, some of my small business clients… [Continue Reading]
Are You Really Serving Your Best Business Clients?
Serving your best business clients is part of everyone’s job description. Because how you serve impacts whether you retain these clients and sustain your business. How well are you doing? Determining how you serve your best business clients starts by defining just who your best business clients are. Still lumping your current clients together as… [Continue Reading]
Making Hard Calls on Behalf of Serving Every Client.
Are clients reaching out to you about making hard calls? Mine are. Because their businesses are in trouble. And future sustainability appears uncertain. Thus you serve them in ways which may make you both uncomfortable. Because making hard calls involves having “those” conversations, together. Conversations grounded in mutual trust and respect because of the relationship preceding… [Continue Reading]
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