Is your business fostering artificial customer experiences due to reliance on technology as the primary interface for customer conversations? Listening strategies and tools for the voice of the customer can produce skewed insights. Simply because of where, and to whom, your organization is listening. Are customers talking to bots and responding to prompts via digital… [Continue Reading]
Artificial Customer Conversations beget Artificial Customer Experiences
Will Customers evaluate Your Storytelling Credibility?
Your customers will try to evaluate your storytelling credibility. Especially if the customer stories you tell seem too good to be true. Then, what do you do? How do you respond to their skepticism? A client I am coaching carefully selected from a cadre of client stories her company had invested a lot of money… [Continue Reading]
It’s too early to worry about retaining Customers, isn’t it?
Now, how do you expect me, of all people, to answer this question? 😉 It is never too early to focus on retaining customers. Because if you do not make customer retention a simultaneous part of your customer acquisition process, then you will be worrying about retaining customers down the road. Because a customer’s retention… [Continue Reading]
Workforce Profitability retains Customers
A solid workforce profitability strategy ultimately retains customers. Does your organization or association even consider the value of this strategy? I didn’t think so. At least not yet. The majority of organizations view the individuals within their workforce as a group of individual, unrelated, often competitive departmental cost centers, rather than an interactive and collaborative… [Continue Reading]
Some of the Best Professional Wins are People Wins
What are some of the greatest professional wins from this year? How will we carry these wins, forward, into every day and every month of 2019? End of year always is a time of simultaneous professional reflection as well as forward momentum. Most often, we dwell on the negatives: what went wrong, what we could… [Continue Reading]
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