Simple, extraordinary storytelling is generating right now. Well, here we all are. Together. Dealing with an unprecedented health scenario which impacts absolutely every aspect of our lives. These, indeed, are extraordinary times. In fact, these times will permeate the stories we tell for the rest of our lives. What are the stories you currently, perhaps… [Continue Reading]
Extraordinary Times require Simple Extraordinary Storytelling
What is Next for Your 2020 Storytelling Strategy?
Your 2020 storytelling strategy offers three choices. Either you choose to: Play it safe. Tell a complacent, risk-free story. And continue to provide products and services which have sold in the past, using your original skill sets and tool kits, doing things exactly the way you originally learned to do them: Yesterday; or Make a… [Continue Reading]
Do you tell Encore-Worthy Professional Stories or So-So Stories?
Telling encore-worthy professional stories extends the reach of stories beyond your current meeting or appointment. Strategic partners and clients cannot wait until the next time they see you: to find out what happens next. Because your stories make a difference to their professional success, and the success of their own partners and clients. Professional storytelling… [Continue Reading]
Why avoiding Story Context derails Sales Decision Making
Story context is a critical element to creating compelling stories. Stories which convince people to buy whatever it is you sell – and buy more than once from you. And, stories which inspire people, like you, to move one millimeter beyond legacy mindset, habits and behaviors. You know the saying: “The devil’s in the details”?… [Continue Reading]
Short Storytelling leaves Clients feeling Short Changed
Many of my clients engage in short storytelling, instead of telling the stories stakeholders and clients really want to hear. As a result, their stories lack dimension, details and credibility. In addition, these stories stop short, just when clients want the story to continue. Consequently, clients feel short changed, rather than engaged. Why continue to… [Continue Reading]
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