What do your customer retention stories sound like? Can you rely on the same stories you told to acquire new customers, to also retain them? As the saying goes, what got you to where you are today may not get you to where you need to go, tomorrow. Do you know the story of what… [Continue Reading]
Are Customer Acquisition Stories also Customer Retention Stories?
5 Blog Posts on Your Customer Retention Strategy Value
What is your current customer retention strategy value? Do you still depend on what worked Yesterday, and hope that strategy will keep you viable and sustainable Today and Tomorrow? I offer these five customer retention strategy value blog posts for your reading pleasure. Contemplate what’s next for you, moving forward. While retaining customers is an… [Continue Reading]
Storytelling Outcomes influence Post Sale Customer Expectations
Storytelling outcomes influence post-sale customer expectations about long-term experiences with products, services and solutions. In addition, the stories you tell impact investor, customer, and co-worker expectations of how it is going to be: working with you, yourself. Is there an experience gap between pre-sale promises and post-sale customer and co-worker experiences? Consider the length of… [Continue Reading]
Why Your Professional Speak creates Biased Listeners
Do you depend on professional speak to make you appear credible to listeners? You know, discipline-specific terminology or buzz words which often comprise over 50% of professional conversations. If so, you assume the people listening to you, either in person or virtually, are impressed with your command of discipline-specific words. And that, once impressed, you… [Continue Reading]
3 Ways Client Feedback catalyzes improved Team Communication
When does your team find out about client feedback? Constantly? Only when there is a negative issue? Or, four times a year: coinciding with results from quarterly customer satisfaction surveys? And then what happens? Do you point fingers at each other and play the blame game? Let’s do something about these dynamics. Because you and… [Continue Reading]
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