Do you retain employees as a critical part of your customer retention strategy? Or, are your (especially) front line employees considered to be disposable? Easily-replaced commodities in a numbers game? I recall a bunch of client conversations I had as a sales newbie. Here I am, trying to get an in-person appointment with someone else’s… [Continue Reading]
To retain Your Customers retain Your Employees First
Stakeholder Someones are doing the Selling in Your Organization
I have news for you. Your stakeholder someones just may really be doing the selling in your organization. Do you know who they are? You know, the stakeholders you refer to when things slip through the cracks: “Well, someone must be in charge of that. Otherwise, how could it possibly happen?” Or, “I didn’t know… [Continue Reading]
Leverage internal stakeholders to drive Customer Experience
Do internal stakeholders require more than just being kept happily engaged within departmental disciplines? Rather, programs leveraging stakeholder experiences provide employees with intriguing projects. The types of projects which challenge their professional status quo. As a result, they develop not only enhanced critical thinking skills. But also, the cross-functional learning acumen which fuels their professional… [Continue Reading]
A Potent Human Capital Strategy needs a Potent Client Retention Strategy
A potent client retention strategy is driven by an equally potent human capital strategy. Otherwise, stakeholder churn rates negatively impact your organization’s and association’s ability to hold on to the customers you work so hard to win. Yet far too many business models and hiring practices continue to segment and marginalize internal stakeholders into revenue… [Continue Reading]
Do You have a bright shiny Client Retention Strategy?
A bright shiny client retention strategy treats existing clients like the solidly and brightly shining golden treasure they are. Instead of glittering baubles of uncertain worth. Consider that the success of existing clients is the key for your business growth strategy. Yet, far too often, once the contract is consummated, existing clients are shunted off… [Continue Reading]
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