Professional Zen is a valuable professional characteristic to have. Especially when the goal not only is to acquire clients, but also to retain them. It becomes a matter of how we leverage customer experience, long-term. The non-religious use of the term, Zen, describes a state of calm attentiveness in which one’s actions are guided by… [Continue Reading]
Develop Your Professional Zen for Customer Experience Success
3 Ways to become Professionally Compelling to Clients
What happens when we become professionally compelling to clients? For starters, clients invite us to their business tables. As resources. Even when no “apparent” business opportunities exist. Over time, becoming professionally compelling positively impacts client experience. Think of the implications of this professional innovation strategy on customer success and customer retention. Why continue to play professionally predictable supporting… [Continue Reading]
4 Ways We become Professionally Predictable to Customers
Many professionals I’ve spoken with, recently, have a nagging sense that they are professionally predictable. Managers and leaders make a big fuss about why we should focus on product and service differentiation. Yet, unless we are designing, engineering, coding or selling a breakthrough innovation, customers continue to perceive us as commodities. When we have the… [Continue Reading]
To discover the Customer Experience Gap think Laterally
Businesses have a customer experience gap. Do you know where your gap is located? I’ve spoken with many business owners, consultants, sales people or post-sales support professionals. Each individual I’ve spoken with is adamant that: “We stick close to the customer to create great experiences.” Which is great, in theory. However, stuff gets messy, in… [Continue Reading]
Customer Success Storytelling leverages Customer Experiences
Customer success storytelling leverages customer experiences. Regardless of whether, or not, an organization hires others to create this content. These stories portray the actual experiences an organization’s own customers have, when working with that organization. Nothing artificial. Honestly told. Non-sensationalized. Even when stuff is messy and end results are not glamorous. How can organizations capture… [Continue Reading]
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