Babette Ten Haken

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Why SMB Customer Profitability requires the Right Targets

December 7, 2017 by Babette Ten Haken Leave a Comment

Understanding SMB customer profitability leverages working with the best customers for your small to midsize business (SMB). Ask yourself these questions: First, is the majority of your current client base comprised of customers who long ago outgrew you (or vice versa)? Yet they continue to award you scraps and crumbs, “for old time’s sake”? Then,… [Continue Reading]

Filed Under: Customer Experience, Success, Loyalty, Retention, Human Capital & Industrial IoT Workforce Tagged With: business model, business processes, clients, customers, small to midsize businesses, SMB, STEM Professional Development, STEM STorytelling keynote speaker, workforce collaboration

Retaining IoT Customers starts by leveraging Internal Resources

May 17, 2017 by Babette Ten Haken Leave a Comment

Retaining IoT customers is both an art and a science. Are you applying yesterday’s old school tactics to today’s complex IoT customer acquisition and retention processes? If so, you short sell yourself. Consider that the art and science of retaining highly connected industrial Internet of Things (IoT) customers requires an army of internal resources. Before,… [Continue Reading]

Filed Under: Collaboration And Convergence, Customer Experience, Success, Loyalty, Retention Tagged With: customer retention, customer success, customers, IoT, retaining IoT customers

Optimizing Client Collaboration catalyzes Customer Retention

April 28, 2017 by Babette Ten Haken Leave a Comment

Optimizing client collaboration does more than enhance the quality of how you work together. There’s more than a feel-good exercise involved here. Those of you involved in the manufacturing and engineering intensive Industrial Internet of Things (IIoT) ecosystem wrestle with this scenario every day, don’t you? Some clients “click” with you and others are a… [Continue Reading]

Filed Under: Collaboration And Convergence, Customer Experience, Success, Loyalty, Retention Tagged With: A-List Customers, client collaboration, collaboration, customer retention, customers

Retaining Existing Customers and Other Such Nonsense

February 3, 2017 by Babette Ten Haken Leave a Comment

Retaining existing customers doesn’t get a lot of respect until it matters. In fact, paying attention to keeping existing customers happy, loyal and renewable sounds like a bunch of nonsense. Especially during the first quarter of the fiscal year. If you ignore the obvious, and take existing customers for granted, can you safely assume customers… [Continue Reading]

Filed Under: Customer Experience, Success, Loyalty, Retention, Professional Development Tagged With: customer retention, customers, IIoT, industrial internet of things, retaining existing customers

Proactively Retaining Customers leverages an Attitude of Gratitude

November 23, 2016 by Babette Ten Haken Leave a Comment

Proactively retaining customers is a privilege. Chances are your company works hard developing a solid core of loyal and retained clients. Now let’s focus on proactively retaining customers. Evaluate whether you are reacting to negative customer experiences as a viable customer retention strategy. Alternatively, consider the benefits of proactively retaining customers and avoiding those negative… [Continue Reading]

Filed Under: Collaboration And Convergence, Customer Experience, Success, Loyalty, Retention, Human Capital & Industrial IoT Workforce, Professional Development Tagged With: customer experience, customer retention, customer retention strategy, customers, proactively retaining customers, retaining customers

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