Understanding SMB customer profitability leverages working with the best customers for your small to midsize business (SMB). Ask yourself these questions: First, is the majority of your current client base comprised of customers who long ago outgrew you (or vice versa)? Yet they continue to award you scraps and crumbs, “for old time’s sake”? Then,… [Continue Reading]
Why SMB Customer Profitability requires the Right Targets
Retaining IoT Customers starts by leveraging Internal Resources
Retaining IoT customers is both an art and a science. Are you applying yesterday’s old school tactics to today’s complex IoT customer acquisition and retention processes? If so, you short sell yourself. Consider that the art and science of retaining highly connected industrial Internet of Things (IoT) customers requires an army of internal resources. Before,… [Continue Reading]
Optimizing Client Collaboration catalyzes Customer Retention
Optimizing client collaboration does more than enhance the quality of how you work together. There’s more than a feel-good exercise involved here. Those of you involved in the manufacturing and engineering intensive Industrial Internet of Things (IIoT) ecosystem wrestle with this scenario every day, don’t you? Some clients “click” with you and others are a… [Continue Reading]
Retaining Existing Customers and Other Such Nonsense
Retaining existing customers doesn’t get a lot of respect until it matters. In fact, paying attention to keeping existing customers happy, loyal and renewable sounds like a bunch of nonsense. Especially during the first quarter of the fiscal year. If you ignore the obvious, and take existing customers for granted, can you safely assume customers… [Continue Reading]
Proactively Retaining Customers leverages an Attitude of Gratitude
Proactively retaining customers is a privilege. Chances are your company works hard developing a solid core of loyal and retained clients. Now let’s focus on proactively retaining customers. Evaluate whether you are reacting to negative customer experiences as a viable customer retention strategy. Alternatively, consider the benefits of proactively retaining customers and avoiding those negative… [Continue Reading]
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