Customer micro experiences play out big time, towards acquiring and retaining a loyal customer base full of raving client evangelists! And the summer months offer us all a bit more breathing room to ask ourselves questions about customer experience that, well, make us a bit uncomfortable. All you need is a One Millimeter Mindset™ shift… [Continue Reading]
Start A Customer Micro Experience Playbook this Summer!
Why Your Business Growth Strategy conflicts with Your Workforce Strategy
Your business growth strategy says you are “poised to move to the next level.” After all, sales continue to increase. And existing customers appear to be content to stick with you. However, business growth strategy – and expansion – rely on more than just increased revenue. In order to grow, expand and sustain a business… [Continue Reading]
The 5th SMB Strategic Achilles Heel hobbling you – Part 2
The 5th SMB strategic Achilles heel hobbling your small to mid-size company is unavoidable. Digital transformation impacts how we do business and how we manufacture outcomes for customers. As a result, IoT-readiness is now table stakes for SMB growth, expansion and sustainability. Is your SMB in complete denial, hiding your head in the sand? From… [Continue Reading]
Buzzing about ArtificiaI Intelligence or Disrupting Yourself?
Artificial intelligence (AI) is the latest buzz word many business and sales professionals are slinging around like confetti. People think talking about AI makes them, well, “cool.” Or, worse yet, turns them into data scientists. (I don’t think so, folks.) Unfortunately, slinging artificial intelligence lingo around without understanding what you are talking about is “artificial.”… [Continue Reading]
Digital Noise is our Greatest IIoT Competitor and Why This Matters
Digital noise pervades not only our lives. This noise impacts our clients’ and colleagues’ lives as well. Not only is the sheer volume of marketing, sales and business communications overwhelming. Also, the veritable tsunami of industrial, retail and financial data being generated courtesy of connected devices and equipment is daunting. Where to start? What information… [Continue Reading]
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