In working with pre-launch startups, there’s a lot of focus on getting a marketing communications strategy started, in order to build brand awareness and impact marketplace traction. I see the same strategy implemented with small to mid-sized businesses as well. How intimately are you connected with what’s going on in the heads of your marketplace?… [Continue Reading]
Commercializing your startup – Just another marketing exercise?
Hiring A Sales Team Because You Don’t Want to Sell?
It sounds impressive to tell your colleagues: “my sales team is focused on growing this target market.” Wow. Your startup, or your established company, must be “there” if you have hired a sales team to take your business to the next level. You want people to perceive you, and your company, as being successful and… [Continue Reading]
8 Tips Before You Are A Down and Out Entrepreneur
Some of the best advice you can give yourself comes from the person you see in the mirror each morning. Do you want to stay in the game or do you want to give up and let go of your entrepreneurial dream, your startup dream? When is it “time” to make either choice? You start… [Continue Reading]
Business-Building Ain’t Easy Street. It’s Social.
If you are building your sales pipeline for your business or venture, you know by now that it is hardly a piece of cake (I wonder how that phrase is going to optimize on the search engines.) It takes constant work to identify and develop potential customers, while establishing your subject-matter expertise in specific areas… [Continue Reading]
4 Tips for Customer Discovery Conversations
If you are the CEO of your startup, are you experiencing anxiety over having those customer discovery conversations with potential investors and early-adopters? What if you speak with a prospect and they don’t like your idea? How will you handle a negative response? Will you shut down your startup and take rejection personally? Customer discovery… [Continue Reading]
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