Babette Ten Haken

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You are here: Home / Archives for early-adopters

Commercializing your startup – Just another marketing exercise?

October 18, 2013 by Babette Ten Haken Leave a Comment

In working with pre-launch startups, there’s a lot of focus on getting a marketing communications strategy started, in order to build brand awareness and impact marketplace traction. I see the same strategy implemented with small to mid-sized businesses as well. How intimately are you connected with what’s going on in the heads of your marketplace?… [Continue Reading]

Filed Under: Collaboration And Convergence, Human Capital & Industrial IoT Workforce, Professional Development Tagged With: early-adopters, first customers, marketing, marketing communications, small to mid-sized businesses, startups

Hiring A Sales Team Because You Don’t Want to Sell?

July 16, 2013 by Babette Ten Haken Leave a Comment

It sounds impressive to tell your colleagues: “my sales team is focused on growing this target market.” Wow. Your startup, or your established company, must be “there” if you have hired a sales team to take your business to the next level. You want people to perceive you, and your company, as being successful and… [Continue Reading]

Filed Under: Collaboration And Convergence, Customer Experience, Success, Loyalty, Retention, Human Capital & Industrial IoT Workforce, Professional Development Tagged With: CEOs of technical startups, customer base, early-adopters, mainstream customers, mass market, retooling and recalibrating, revenue stream, sales team, startup

8 Tips Before You Are A Down and Out Entrepreneur

April 23, 2013 by Babette Ten Haken Leave a Comment

Some of the best advice you can give yourself comes from the person you see in the mirror each morning. Do you want to stay in the game or do you want to give up and let go of your entrepreneurial dream, your startup dream?  When is it “time” to make either choice? You start… [Continue Reading]

Filed Under: Collaboration And Convergence, Customer Experience, Success, Loyalty, Retention, Human Capital & Industrial IoT Workforce, Professional Development Tagged With: early-adopters, entrepreneur, entrepreneurship, startup, venture

Business-Building Ain’t Easy Street. It’s Social.

April 11, 2013 by Babette Ten Haken Leave a Comment

If you are building your sales pipeline for your business or venture, you know by now that it is hardly a piece of cake (I wonder how that phrase is going to optimize on the search engines.) It takes constant work to identify and develop potential customers, while establishing your subject-matter expertise in specific areas… [Continue Reading]

Filed Under: Collaboration And Convergence, Customer Experience, Success, Loyalty, Retention, Professional Development Tagged With: develop potential customers, early-adopters, engineering, marketing, mass market attraction, sales, sales pipeline, social selling strategy, subject-matter expertise

4 Tips for Customer Discovery Conversations

March 22, 2013 by Babette Ten Haken Leave a Comment

If you are the CEO of your startup, are you experiencing anxiety over having those customer discovery conversations with potential investors and early-adopters? What if you speak with a prospect and they don’t like your idea? How will you handle a negative response? Will you shut down your startup and take rejection personally? Customer discovery… [Continue Reading]

Filed Under: Customer Experience, Success, Loyalty, Retention, Professional Development Tagged With: customer discovery, customer discovery conversations, early-adopters, entrepreneurial journey, funders, funding, investors, startup

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