When company culture creates limited professional stories, employee experience is not as positive as it could be. At least, for employees who want to grow beyond their current roles. Consider whether some employees can take on more responsibility. Next, assess whether their current roles provide those opportunities. Then, evaluate whether their employee success hinges on… [Continue Reading]
When Company Culture creates Limited Professional Stories
Is Story part of Your Professional Advancement Roadmap?
When you think about your professional advancement roadmap, storytelling probably is the last component on the list. After all, our perception of professional development reinforces a linear, straight-line from where we are today, to where we will be tomorrow and in the future. Yet, our own experiences getting even from Point A to Point B… [Continue Reading]
Short Storytelling leaves Clients feeling Short Changed
Many of my clients engage in short storytelling, instead of telling the stories stakeholders and clients really want to hear. As a result, their stories lack dimension, details and credibility. In addition, these stories stop short, just when clients want the story to continue. Consequently, clients feel short changed, rather than engaged. Why continue to… [Continue Reading]
2 Reasons Your Shallow Why Story does not convince Anyone
Telling a shallow Why story falls short of hitting the mark. First, in convincing clients to initially do business with you. Then, in assuring clients about the value of continuing to do business with you. Finally, in attracting employees, with solid and deep professional stories, to work for you. Telling shallow stories does not fool… [Continue Reading]
Why An Internal Storytelling Network yields more than Stories
Building an internal storytelling network is an essential component of compelling storytelling. Not only does your network help retain customers. Also, your internal network helps retain each other, specifically. And your workforce, in general. Why? Because we often associate storytelling with a single person and a single voice. Yet, the story being told may not… [Continue Reading]
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