A potent client retention strategy is driven by an equally potent human capital strategy. Otherwise, stakeholder churn rates negatively impact your organization’s and association’s ability to hold on to the customers you work so hard to win. Yet far too many business models and hiring practices continue to segment and marginalize internal stakeholders into revenue… [Continue Reading]
A Potent Human Capital Strategy needs a Potent Client Retention Strategy
Profitable Collaboration Outcomes need Positive Stakeholder Experiences
Profitable collaboration outcomes continue to be elusive to organizations and associations. Often, there is an either-or choice to be made. You create a profitable outcome, which is not quite as robust and nimble as intended. Or, you achieve positive internal customer experiences which leave everyone feeling good, but not quite as profitably collaborative as intended…. [Continue Reading]
Reviving the Value of Association Chapter Member Experience
A valuable association chapter member experience is the lifeblood of an association chapter. Yet, like their business counterparts, state chapters of national associations can struggle to retain an actively engaged and growing membership. How can chapters continuously attract the right pro-bono leadership committed to developing a relevant mix of programming and benefits to keep members… [Continue Reading]
Do You have a bright shiny Client Retention Strategy?
A bright shiny client retention strategy treats existing clients like the solidly and brightly shining golden treasure they are. Instead of glittering baubles of uncertain worth. Consider that the success of existing clients is the key for your business growth strategy. Yet, far too often, once the contract is consummated, existing clients are shunted off… [Continue Reading]
How will You wield the word NO this week?
The word NO is a powerful word. With mostly negative connotations. Yet saying NO can be positive, as well. The outcomes of our behaviors and actions are influenced by the words we use to support how we serve colleagues and clients. How many times during each day do we use the word NO? How is… [Continue Reading]
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