The stories you really need to know are not necessarily the stories you want to hear, are they? Because the stories you really need to know make you feel uncomfortable. After all, the stories you prefer to hear validate and justify the way you currently serve your existing client base. Truth be told, you are… [Continue Reading]
Why The Stories You really need to Know are Uncomfortable
Ignoring How Employee Ratings impact Your Company Story?
Employee ratings are visible to everyone, courtesy of online hiring sites. For starters, these ratings serve as testimonials, for better or for worse, about employee experience at your company. Second, ponder the stories former employees have to tell about the inner workings of your organization. Third, consider how their stories, about your company, are of… [Continue Reading]
What happens when You have a Broken Company Story?
When you have a broken company story, your story seems to change on a daily basis. Then, it is difficult to remember the story you tell to colleagues, employees, vendors and clients. Because, your story continuously changes. You know you have a broken company story when: First, your story about the company differs from everyone else’s… [Continue Reading]
Leveraging Data and Story to engage Decision Makers
How comfortable are you incorporating story into your data to engage and retain decision makers? Clearly, data is frequently used by sales teams to justify initial purchase of your organization’s products and services. However, what’s the story behind all that data? Does your data, on its own, drive client engagement and customer experience? Do you… [Continue Reading]
Leaving Small Business Storytelling up to Customer Feedback?
Small business storytelling leaves your company vulnerable. Especially, if you depend on customer feedback as a resource for stories. First, not all customers post their feedback, either on your own website or on review sites. As a result, stories can be biased. Then, what information do customers convey to the world? Because you rely on… [Continue Reading]
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