Do you propose tactical fixes for your clients’ biggest strategic issues? Or, is your own need to close a contract overshadowing the real issues clients struggle with? Because you both need to put food on the table, maintain cash flow and prevent employee and client churn. While this dialectic existed pre-pandemic, well, the current and… [Continue Reading]
Tactical Fixes do not help Clients make Strategic Hard Calls
Updated Business Stories are more Future Business Relevant
When is the last time you updated business stories? You know, the ones you tell to acquire and (I hope) retain clients? And the stories you tell to engage and retain employees? Are you still using the same business stories, investor pitches, technical use cases or business cases? From Yesterday, which may literally be yesterday?… [Continue Reading]
Do Your Strategic Business Stories address Unmet Client Needs?
Addressing unmet client needs is the key to designing the products, services, programs and systems which best serve customers. Over the long-haul. When client retention is the objective. Yet the strategic business stories you tell often do not address those long-term, stated or unstated client needs. Why do you continue to play it safe and… [Continue Reading]
3 Reasons to hit Your Professional Storytelling Reset Button
Hitting your professional storytelling reset button is an essential component for professional and workforce development, as well as business growth. Because this exercise requires you to consider how you deliver value to others, instead of focusing on yourself. Whether you hit this reset button once a year, or continuously throughout the year, reflect on whether… [Continue Reading]
Why Storytelling Confidence grows Your Professional Credibility
Developing storytelling confidence moves you one millimeter forward, beyond remaining professionally comfortable. Embracing not only the risk, but also the opportunity, of connecting your stories to other people’s stories. And growing your professional credibility, as you grow your storytelling acumen. Storytelling seems to be an extremely popular skill set these days. However, storytelling hardly is… [Continue Reading]
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