Today’s business development review blog post leverages the value of leveraging a storytelling strategy to grow, expand and sustain your business. Your focus? Client retention, instead of only client acquisition. Traditionally, business storytelling is regarded as sprinkles on the business cupcake. A garnish or decoration. From this perspective, stories are “nice-to-have” additions to business development…. [Continue Reading]
3 Business Development Storytelling Review Blog Posts
3 Professional Development Review Blog Posts for You
These three professional development review blog posts focus on the value of storytelling for your professional development trajectory. Leveraging storytelling as a key component of your professional development showcases a commitment. Between you, as a Professional of Worth, and the colleagues and clients you serve. Either the stories you share are memorable, because of they… [Continue Reading]
Create an Invitational Business Story for Client Retention
An invitational business story welcomes clients. You invite them to become part of your organization’s world. And, the focus is way beyond the short-term gain of closing a contract. How impactful and inviting is the business story you tell, today? First, invitational stories generate a sense of community. Next, these stories change client perception. Customers… [Continue Reading]
Are You a Professional Story Shapeshifter due to Employment History?
Are you a professional story shapeshifter? Or rock-solid and comfortable in the story of Who You Are as a Professional of Worth? Perhaps you are in transition. Or, seeking your next internal promotion. Then again, are you targeting a new employer? How you tell your professional story either is a deal-maker or deal-breaker. If your… [Continue Reading]
Does Your HR Engagement Strategy include Storytelling?
Which employee segments does your HR engagement strategy best-serve? And, in serving these higher-performing employees, does your strategy marginalize, exclude or intimidate other employees? Consider the impact of storytelling on connecting employees across the organization. What happens when employees connect their “what I do” stories to the story of “what everyone else does?” The stories… [Continue Reading]
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