Today we’re talking about the importance of having storytelling patience when conducting customer discovery interviews. Customer discovery is a methodology used for building startups, new corporate ventures / intrapreneurial activities, design and engineering projects, and sales. Actually, in my storytelling for STEM professionals and left-brain thinkers playbook, you and I are never quite finished with… [Continue Reading]
The Best Customer Discovery requires Storytelling Patience
Do Your Strategic Business Stories address Unmet Client Needs?
Addressing unmet client needs is the key to designing the products, services, programs and systems which best serve customers. Over the long-haul. When client retention is the objective. Yet the strategic business stories you tell often do not address those long-term, stated or unstated client needs. Why do you continue to play it safe and… [Continue Reading]
Use Story Connection Strategy to Engage Employees and Clients
Story connection strategy is a compelling way to engage colleagues. Yet, this strategy is underutilized. Mostly because you are storytelling uncomfortable, aren’t you? As a result, you avoid incorporating your own story into investor pitches. Or, job interviews, conference presentations, grant applications, engineering RFPs and RFQs. Consequently, you are disappointed when employees and clients do… [Continue Reading]
Developing STEM Storytelling for Professional Development – 3 Blogs
Developing STEM storytelling as part of your professional development trajectory focuses you on stories which include. Instead of stories which make other people feel marginalized, intimidated or outright excluded. Now, some STEM professionals are unaware of how their behaviors and mindset showcase unconscious professional bias. Yet, other STEM professionals and analytical, left-brain thinkers, are very… [Continue Reading]
Why telling Your STEM Story makes Everyone Uncomfortable
How comfortable are you telling your STEM story? During startup pitches, meeting presentations, conference gatherings? Even telling your Grandmother “what you do” when you are home from university for the holidays? The STEM acronym describes individuals engaged in Science, Technology, Engineering and Mathematics pursuits. Are you a STEM professional? Do you work with, or sell… [Continue Reading]
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