Do you depend on professional speak to make you appear credible to listeners? You know, discipline-specific terminology or buzz words which often comprise over 50% of professional conversations. If so, you assume the people listening to you, either in person or virtually, are impressed with your command of discipline-specific words. And that, once impressed, you… [Continue Reading]
Why Your Professional Speak creates Biased Listeners
Find out why Customer Discovery leverages Professional Self Discovery
Professional self discovery is an important attribute in the practical application of the customer discovery process. Customer discovery can determine whether a product or service idea actually marries up with a receptive customer base. When customer discovery is done well, there is magic. When done poorly – which most often is the case – both startup,… [Continue Reading]
Why being Risk Focused impedes Opportunity Discovery
You are risk focused. And that’s a good thing. To a point. Your commitment to identifying risk should be a means to an end or outcome. However, a problem is created when being risk focused becomes an end in itself. First, risk is a great way to impede uncovering opportunities. Then, as your professional perspective… [Continue Reading]
StartUp Success isn’t about Getting a Good Grade
Every year I contribute a portion of my time to commercializing startups which are part of a university business school / entrepreneurial program. It’s an amazing journey: nothing less than the hero or heroine’s tale (think Lord of the Rings® with intellectual property included). The collaboration between medical and engineering researchers and students, as well as… [Continue Reading]
Professional Currency and ROI
Your professional currency – your professional value proposition – is the tangible value and ROI of your core capabilities to yourself, your company, your colleagues and your customers. It all boils down to whether you see yourself as an order-taker or an innovator. Do you want people to ask you “Can you do this?” or… [Continue Reading]
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