Professional self discovery is an important attribute in the practical application of the customer discovery process. Customer discovery can determine whether a product or service idea actually marries up with a receptive customer base. When customer discovery is done well, there is magic. When done poorly – which most often is the case – both startup,… [Continue Reading]
Find out why Customer Discovery leverages Professional Self Discovery
Why being Risk Focused impedes Opportunity Discovery
You are risk focused. And that’s a good thing. To a point. Your commitment to identifying risk should be a means to an end or outcome. However, a problem is created when being risk focused becomes an end in itself. First, risk is a great way to impede uncovering opportunities. Then, as your professional perspective… [Continue Reading]
StartUp Success isn’t about Getting a Good Grade
Every year I contribute a portion of my time to commercializing startups which are part of a university business school / entrepreneurial program. It’s an amazing journey: nothing less than the hero or heroine’s tale (think Lord of the Rings® with intellectual property included). The collaboration between medical and engineering researchers and students, as well as… [Continue Reading]
Professional Currency and ROI
Your professional currency – your professional value proposition – is the tangible value and ROI of your core capabilities to yourself, your company, your colleagues and your customers. It all boils down to whether you see yourself as an order-taker or an innovator. Do you want people to ask you “Can you do this?” or… [Continue Reading]
Business Collaboration Success – Just Keep Swimming
Successful business collaboration involves a lot of persistence, often in the face of seemingly uninterested customers, team members and investors for your startups. How do you motivate yourself to sustain your business collaboration efforts, even when you have “one of those days?” Last weekend, I watched one of my favorite Disney films, Finding Nemo®. Yes,… [Continue Reading]
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