A potent client retention strategy is driven by an equally potent human capital strategy. Otherwise, stakeholder churn rates negatively impact your organization’s and association’s ability to hold on to the customers you work so hard to win. Yet far too many business models and hiring practices continue to segment and marginalize internal stakeholders into revenue… [Continue Reading]
A Potent Human Capital Strategy needs a Potent Client Retention Strategy
Do You have a bright shiny Client Retention Strategy?
A bright shiny client retention strategy treats existing clients like the solidly and brightly shining golden treasure they are. Instead of glittering baubles of uncertain worth. Consider that the success of existing clients is the key for your business growth strategy. Yet, far too often, once the contract is consummated, existing clients are shunted off… [Continue Reading]
The Cost of Performing Functionally but not Purposefully
Are you part of a workforce where the emphasis is performing functionally, but not purposefully? Then, consider the cost of your employer’s business model and hiring strategy on not only your professional role driving workplace profitability. But also, your employee experience. Also, consider that revenue generation is part of everyone’s job description, whether stated or… [Continue Reading]
A Workforce Profitability Strategy gives Employees Permission to Shine
A workforce profitability strategy is more than a hiring strategy focused on preventing employee churn. Instead of churn prevention as the objective, employee co-investment in business growth becomes the goal. How are you communicating to employees that they are part of something bigger than themselves? Not only are they part of your organization’s or association’s… [Continue Reading]
Leveraging Experience Based Storytelling to retain Customers
Are you overlooking the power of leveraging your own experience based storytelling when working with customers? Well-crafted, well-told experience based storytelling creates customer experiences. Most organizations and associations relegate storytelling to internal marketing and PR resources. These internal resources, in turn, often outsource storytelling to content marketing professionals. And those content marketing professionals may, or… [Continue Reading]
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