Business development is part of everyone’s job description, whether stated or not. After 2008, it’s all hands on deck in terms of defining and continually demonstrating your contribution to keeping your company or start-up productive, solvent and profitable. Your core capabilities contribute to business development. You’ve been hired by a company, or are forming a… [Continue Reading]
Your Core Capabilities Must Contribute to Revenue
4 Strategies for Selling Risky Business or Girl Scout® Cookies
There’s no sure-fire, one-size-fits-all recipe for business development. Anyone who has pitched or sold anything to anyone understands that one. Think about those magazine sales and wrapping paper fundraisers your children’s schools have each year. How many kids eagerly and voluntarily go door to door to sell their stuff? Most kids dread these fundraisers. They… [Continue Reading]
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