Moving your stories into the Very Compelling Storytelling category is a scary proposition, isn’t it? Sort of like standing in rush-hour traffic during a polar vortex. Very compelling storytelling moves you the biggest one millimeter beyond your storytelling comfort level as you can move. Because the most compelling stories are about how you embrace both… [Continue Reading]
Very Compelling Storytelling embraces Risk and Opportunity
Leverage Provocative Business Storytelling to drive Client Success
Developing your provocative business storytelling acumen moves you one millimeter (or more) beyond sounding like everyone else. Because business stories easily sound too safe, too sanitized and too perfect. Talking about achieving fairy-tale outcomes after surmounting monumental, emergency business challenges. Except that the greatest business challenges which many of our clients face come in smaller… [Continue Reading]
Purpose-Driven Client Retention leverages Your Own Stories
A purpose-driven client retention strategy leverages your own stories. Are the stories you currently tell purpose-driven and authentic? Or, do your stories sound artificial, non-essential, insubstantial? By now, you have told stories to many colleagues and clients. Ponder whether the stories you tell are your own stories, shared during business and design meetings. Alternatively, do… [Continue Reading]
Why hide the Authentic You from Your Professional Stories?
When your Authentic You is not part of the professional stories you tell, your stories are less-than-believable. As a result, the folks listening to your stories are left with no conclusion and one question: SO WHAT? Because instead of authenticity, you tell: Products and services, features and benefits stories. You tell traditional-sounding, buying-and-selling or STEM-based… [Continue Reading]
Uncomfortable Business Stories are Client Retention Stories
Do you tell uncomfortable business stories to your clients and colleagues? Or, do you prefer comfortable stories, where clients always hear how your products and services will live up to their expectations? And everyone always lives happily ever-after? Also, when you tell these preferable, comfortable, and predictable, stories, what are you thinking to yourself? Are… [Continue Reading]
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