Employee ratings are visible to everyone, courtesy of online hiring sites. For starters, these ratings serve as testimonials, for better or for worse, about employee experience at your company. Second, ponder the stories former employees have to tell about the inner workings of your organization. Third, consider how their stories, about your company, are of… [Continue Reading]
Ignoring How Employee Ratings impact Your Company Story?
What happens when You have a Broken Company Story?
When you have a broken company story, your story seems to change on a daily basis. Then, it is difficult to remember the story you tell to colleagues, employees, vendors and clients. Because, your story continuously changes. You know you have a broken company story when: First, your story about the company differs from everyone else’s… [Continue Reading]
Memorable Customer Experiences are driven by Co-Created Stories
When your goal is creating memorable customer experiences, you tend to pay more attention to your clients. Consequently, the stories they tell become more engaging to you both. On the other hand, if the goal is to close a sale, do you primarily listen for cues indicating you are nearing agreement on terms? Then again,… [Continue Reading]
Why An Internal Storytelling Network yields more than Stories
Building an internal storytelling network is an essential component of compelling storytelling. Not only does your network help retain customers. Also, your internal network helps retain each other, specifically. And your workforce, in general. Why? Because we often associate storytelling with a single person and a single voice. Yet, the story being told may not… [Continue Reading]
Does Cupcake Sprinkles Storytelling convince Clients? Part 1
Is your cupcake sprinkles storytelling strategy convincing clients to do business with you? The purpose storytelling serves is more than business garnish. Do you simply throw various business scenarios over the wall, at marketing and public relations professionals? The same way you always have done? Are you leaving your company’s storytelling in their capable hands,… [Continue Reading]
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