Developing a What You Do Story is critical to serving and retaining internal and external clients. When you connect the story of what you “do,” inside the organization, to what everyone else “does,” something interesting happens. First, you start to better serve one another. Because your own responsibility and accountability now extends beyond the confines… [Continue Reading]
The What You Do Story is Key to Retaining Clients
Why is Your Job Title Your Entire Professional Story?
When your job title becomes your entire professional story, you feel your title “speaks for itself.” That the professional title on your business card, your e-signature, on your name plate, conveys an entire explanation of who you are, what you do and how you create value for colleagues and clients. Job titles are a bunch… [Continue Reading]
Memorable Customer Experiences are driven by Co-Created Stories
When your goal is creating memorable customer experiences, you tend to pay more attention to your clients. Consequently, the stories they tell become more engaging to you both. On the other hand, if the goal is to close a sale, do you primarily listen for cues indicating you are nearing agreement on terms? Then again,… [Continue Reading]
Why An Internal Storytelling Network yields more than Stories
Building an internal storytelling network is an essential component of compelling storytelling. Not only does your network help retain customers. Also, your internal network helps retain each other, specifically. And your workforce, in general. Why? Because we often associate storytelling with a single person and a single voice. Yet, the story being told may not… [Continue Reading]
Does Cupcake Sprinkles Storytelling convince Clients? Part 1
Is your cupcake sprinkles storytelling strategy convincing clients to do business with you? The purpose storytelling serves is more than business garnish. Do you simply throw various business scenarios over the wall, at marketing and public relations professionals? The same way you always have done? Are you leaving your company’s storytelling in their capable hands,… [Continue Reading]
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