A purpose-driven client retention strategy leverages your own stories. Are the stories you currently tell purpose-driven and authentic? Or, do your stories sound artificial, non-essential, insubstantial? By now, you have told stories to many colleagues and clients. Ponder whether the stories you tell are your own stories, shared during business and design meetings. Alternatively, do… [Continue Reading]
Purpose-Driven Client Retention leverages Your Own Stories
Is the Goal creating Enduring Professional Stories or Temporary Ones?
Enduring professional stories are the stories clients and colleagues remember, long after you leave the room. First, your message sticks in their brains: motivating their actions beyond today. Then, that message catalyzes their professional behavior and mindset tomorrow and in the future. Why? Because your stories stick. Do you tell enduring professional stories or temporary… [Continue Reading]
Are You a Professionally Engaging or Observational Storyteller?
An observational storyteller lives in the third-person narrative. Overall, they maintain a clinical perspective on whatever it is that they are storytelling about. Think about it. All of us have heard our fair share of observational storytellers. Our first experiences are courtesy of our elementary school teachers. As a result, our professional goals often are… [Continue Reading]
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