An invitational business story welcomes clients. You invite them to become part of your organization’s world. And, the focus is way beyond the short-term gain of closing a contract. How impactful and inviting is the business story you tell, today? First, invitational stories generate a sense of community. Next, these stories change client perception. Customers… [Continue Reading]
Create an Invitational Business Story for Client Retention
Does Your HR Engagement Strategy include Storytelling?
Which employee segments does your HR engagement strategy best-serve? And, in serving these higher-performing employees, does your strategy marginalize, exclude or intimidate other employees? Consider the impact of storytelling on connecting employees across the organization. What happens when employees connect their “what I do” stories to the story of “what everyone else does?” The stories… [Continue Reading]
When Company Culture creates Limited Professional Stories
When company culture creates limited professional stories, employee experience is not as positive as it could be. At least, for employees who want to grow beyond their current roles. Consider whether some employees can take on more responsibility. Next, assess whether their current roles provide those opportunities. Then, evaluate whether their employee success hinges on… [Continue Reading]
Is Story part of Your Professional Advancement Roadmap?
When you think about your professional advancement roadmap, storytelling probably is the last component on the list. After all, our perception of professional development reinforces a linear, straight-line from where we are today, to where we will be tomorrow and in the future. Yet, our own experiences getting even from Point A to Point B… [Continue Reading]
2 Reasons Your Shallow Why Story does not convince Anyone
Telling a shallow Why story falls short of hitting the mark. First, in convincing clients to initially do business with you. Then, in assuring clients about the value of continuing to do business with you. Finally, in attracting employees, with solid and deep professional stories, to work for you. Telling shallow stories does not fool… [Continue Reading]
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