Telling a shallow Why story falls short of hitting the mark. First, in convincing clients to initially do business with you. Then, in assuring clients about the value of continuing to do business with you. Finally, in attracting employees, with solid and deep professional stories, to work for you. Telling shallow stories does not fool… [Continue Reading]
2 Reasons Your Shallow Why Story does not convince Anyone
The What You Do Story is Key to Retaining Clients
Developing a What You Do Story is critical to serving and retaining internal and external clients. When you connect the story of what you “do,” inside the organization, to what everyone else “does,” something interesting happens. First, you start to better serve one another. Because your own responsibility and accountability now extends beyond the confines… [Continue Reading]
Why The Stories You really need to Know are Uncomfortable
The stories you really need to know are not necessarily the stories you want to hear, are they? Because the stories you really need to know make you feel uncomfortable. After all, the stories you prefer to hear validate and justify the way you currently serve your existing client base. Truth be told, you are… [Continue Reading]
When We leverage Our Customer Retention Superpower
Each of us has a customer retention superpower. Regardless of our job title, pay grade or level of education. Have you discovered yours yet? Our superpower is unique to each one of us. We may do a lot of things really well, or only a few things really well. It’s just that there are small… [Continue Reading]
Why Your Business Cases fall short of telling the entire Story
Often, an organization’s or association’s business cases fall short of telling the entire story. When stories engage customers and members, it’s because they hear their own, familiar voices in the story. Traditionally, storytelling is a marketing, sales or PR function. And, traditionally, marketing, sales and PR focus on justifying, to customers, their investment in your… [Continue Reading]
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