Each of us has a customer retention superpower. Regardless of our job title, pay grade or level of education. Have you discovered yours yet? Our superpower is unique to each one of us. We may do a lot of things really well, or only a few things really well. It’s just that there are small… [Continue Reading]
When We leverage Our Customer Retention Superpower
Why Your Business Cases fall short of telling the entire Story
Often, an organization’s or association’s business cases fall short of telling the entire story. When stories engage customers and members, it’s because they hear their own, familiar voices in the story. Traditionally, storytelling is a marketing, sales or PR function. And, traditionally, marketing, sales and PR focus on justifying, to customers, their investment in your… [Continue Reading]
Why Transactional Relationships fall short on Customer Experience
Do you see your job as a never-ending series of transactional relationships with customers? If so, your behavior with each customer falls short of creating memorable and enduring customer experiences. The types of customer experiences which retain customers. Here’s why. In today’s digitally-connected age of customized and personalized products and services, any type of transactional… [Continue Reading]
A bold Client Retention Strategy leverages Stakeholder Diversity
Does your client retention strategy boldly leverage the value of stakeholder diversity? Or alternatively, is your client retention strategy boldly all about you, as your clients’ rock star? After all is said and done, bold client retention is not a solo act. Most importantly, client retention is not accomplished by individuals or teams who work… [Continue Reading]
Relying on Job Titles for Your Professional Development Trajectory?
How often do you rely on the job titles listed on resumes to propel your professional development trajectory? These job titles do not necessarily speak for themselves. First, job titles indicate (or at least should) a steady progression on increased responsibility and functional performance. However, this progression is not necessarily a clear indicator of what… [Continue Reading]
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