Typically, customer base triage is conducted in reaction to a large number of customer casualties. These casualties are in the form of loss and/or defection to the competition. And this defection has been going on for quite a while. However, like a slow leak in a tire, you miss the signs that something is amiss…. [Continue Reading]
How to perform Customer Base Triage and Why It Matters
Why the Cinderella Model is not a Professional Development Strategy
If you rely on the Cinderella model for your professional development strategy, you will be disappointed. Chances are your fairy godmother will not find you. Because your skills and talent remain hidden within your organization’s departmental layers. Does anyone really know who you are, what you do and why you contribute to your organization’s value… [Continue Reading]
Wishing You Joy, Hope and Peace
Thank you, dear readers, for another fascinating year of serving you. We certainly have grown, together, haven’t we? I greatly appreciate your sharing both encouragement and insights with me, throughout the past 12 months. When I first started this blog in 2009, I predominantly wrote about why Us versus Them mindset was a less-than-adequate model… [Continue Reading]
Retaining IIoT Customers or just Cross and Upselling Them?
How many of you perceive retaining IIoT customers as a sales strategy, rather than a business model? Let’s face it. Retaining customers is an important part of growing, expanding and sustaining your business. After all, having a loyal base of retained customers who love doing business with you is really profitable. However (and you knew… [Continue Reading]
Got Customer Retention Attitude for IIoT New Biz Success?
It is high time you developed a big, bad case of customer retention attitude. Yup, complete with the swagger. OK, you will learn how to IIoT swagger, over time. And that time frame is longer than the latest sales quarter or billable engineering hours your employer is tracking. So, you want to develop IIoT swagger… [Continue Reading]
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