An invitational business story welcomes clients. You invite them to become part of your organization’s world. And, the focus is way beyond the short-term gain of closing a contract. How impactful and inviting is the business story you tell, today? First, invitational stories generate a sense of community. Next, these stories change client perception. Customers… [Continue Reading]
Create an Invitational Business Story for Client Retention
Are You a Professional Story Shapeshifter due to Employment History?
Are you a professional story shapeshifter? Or rock-solid and comfortable in the story of Who You Are as a Professional of Worth? Perhaps you are in transition. Or, seeking your next internal promotion. Then again, are you targeting a new employer? How you tell your professional story either is a deal-maker or deal-breaker. If your… [Continue Reading]
Does Your HR Engagement Strategy include Storytelling?
Which employee segments does your HR engagement strategy best-serve? And, in serving these higher-performing employees, does your strategy marginalize, exclude or intimidate other employees? Consider the impact of storytelling on connecting employees across the organization. What happens when employees connect their “what I do” stories to the story of “what everyone else does?” The stories… [Continue Reading]
Relying on Yesterday’s Business Backstory to drive Business Growth?
Yesterday’s business backstory gets you to where you are today. However, does this history showcase how you get clients to where they need to go: tomorrow and in the future? Today’s businesses represent the intersection of people, processes and interconnected software-machine interfaces. That Internet of Things environment may not be the bedrock upon which you… [Continue Reading]
Is the Goal creating Enduring Professional Stories or Temporary Ones?
Enduring professional stories are the stories clients and colleagues remember, long after you leave the room. First, your message sticks in their brains: motivating their actions beyond today. Then, that message catalyzes their professional behavior and mindset tomorrow and in the future. Why? Because your stories stick. Do you tell enduring professional stories or temporary… [Continue Reading]
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