If you practice a hopscotch client retention strategy, do not get your hopes up. Making clients successful is hardly child’s play. Co-partnering in your client’s success involves more than adhering to a mostly-linear protocol. Rather, start by being better prepared to weigh risks against opportunities. As a result, serve your clients better and better over the duration… [Continue Reading]
A Hopscotch Client Retention Strategy will not boost Client Success
2 Ways Internal Client Experiences are key to External CXs
What is the role of internal client experiences in creating extraordinary external client experiences (CX)? Customer experience seems to be on everyone’s mind these days. Paying lip service and talking the talk is different than consistently walking the walk. With all the attention focused on acquiring and retaining customers, often the unsung heroes and heroines… [Continue Reading]
My 2018 Summertime Professional Recalibration Mini Program
How do you feel about the phrase: professional recalibration? The definition of recalibration is scientific. Recalibration involves making small changes to a device that measures something, in order to assure that the measurements are accurate. How accurately do you perceive your professional worth to your company and clients? Is it time for professional recalibration? Are… [Continue Reading]
Professional Ethics catalyze Professional Innovation and Leadership
Your professional ethics are under attack on a daily basis. Whether you acknowledge this situation or not. The real question is what you do about it. Professional ethics are the moral principles which form the foundational structure of your behavior. First, in my playbook, there is no dividing line between personal ethics and professional ethics…. [Continue Reading]
Why Customer Micro Experience Specialists impact Customer Retention
Consider the impact of customer micro experiences on your overall rate of customer retention. This phrase often refers to business-to-consumer (B2C) marketing activities, including retail spaces created for specific customer niches. However, let’s talk about the impact of customer micro experience specialists in business-to-business (B2B) interactions. Often, the primary catalysts for customer retention are hidden… [Continue Reading]
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