What do your customer retention stories sound like? Can you rely on the same stories you told to acquire new customers, to also retain them? As the saying goes, what got you to where you are today may not get you to where you need to go, tomorrow. Do you know the story of what… [Continue Reading]
Are Customer Acquisition Stories also Customer Retention Stories?
Renewing Customers or Retaining Them? Tactics or Strategy?
There is a difference between renewing customers and retaining them. Just take a walk around an organization. Ask employees where they fit into the renewal versus retention equation. Depending on where people sit around the business table, they see the same things differently. When the workforce views renewing customers as a function of retaining customers,… [Continue Reading]
Experiencing IoT Quality in The Experience Economy
Putting the phrases “IoT Quality” in the same sentence as “The Experience Economy” makes you think, doesn’t it? After all, what picture is created by the phrase “customer experience,” the hallmark of The Experience Economy? Most of us think about our daily interactions with products, services and software interfaces. Then, we picture whether, or not,… [Continue Reading]
Why a Moral Compass is Critical to Professional Success
Do you have a moral compass? Specially calibrated to navigate the ecosystem of Internet of Things (IoT) hyper-connectivity? A moral compass refers to the ability to detect right from wrong, and act accordingly. Sobering words for critical times, folks. Wouldn’t you say? No doubt about it. Daily IoT tech advances influence us. Each news communication… [Continue Reading]
The 5th SMB Strategic Achilles Heel hobbling you – Part 2
The 5th SMB strategic Achilles heel hobbling your small to mid-size company is unavoidable. Digital transformation impacts how we do business and how we manufacture outcomes for customers. As a result, IoT-readiness is now table stakes for SMB growth, expansion and sustainability. Is your SMB in complete denial, hiding your head in the sand? From… [Continue Reading]
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