When you create storytelling experiences your clients crave, your professional relationships move beyond transacting business. Instead, your relationships become transformational for you both. How do you get from where you are now, with your storytelling experiences, to where you need to go? Build your business based on retaining clients who are fully co-invested in the… [Continue Reading]
Retain Clients Who crave the Storytelling Experiences You Create
Develop Storytelling Confidence to avoid Shapeshifting Stories
Do you have storytelling confidence? You know, telling stories consistently, time after time. And, telling the stories in which you are professionally invested. When you take those actions, you move away from describing someone else’s stories, as a third-party narrative. Think about it. Which type of stories do you currently tell to potential clients and… [Continue Reading]
Do you tell Encore-Worthy Professional Stories or So-So Stories?
Telling encore-worthy professional stories extends the reach of stories beyond your current meeting or appointment. Strategic partners and clients cannot wait until the next time they see you: to find out what happens next. Because your stories make a difference to their professional success, and the success of their own partners and clients. Professional storytelling… [Continue Reading]
Purpose-Driven Stories move beyond Quotas and KPIs
Telling purpose-driven stories engages strategic partners and clients. Because these stories do not sound like the quota- and KPI-driven stories they hear from other professionals. Even when these professionals are their own internal colleagues. Now, you may not feel that your functional role involves telling stories. Yet, think again. Do you engage in any type… [Continue Reading]
Are Customer Acquisition Stories also Customer Retention Stories?
What do your customer retention stories sound like? Can you rely on the same stories you told to acquire new customers, to also retain them? As the saying goes, what got you to where you are today may not get you to where you need to go, tomorrow. Do you know the story of what… [Continue Reading]
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