Developing storytelling soft skills seems trivial to many STEM professionals, compared to the rigors of their respective professional disciplines. First, STEM professionals are used to speaking and thinking using discipline-specific language and logic. They are comfortable within that communication environment. In addition, STEM professionals are exposed to marketing and sales-based storytelling styles, when attending professional… [Continue Reading]
Are your Storytelling Soft Skills half as productive as they could be?
42 Bytes of Babette – 2013 Edition, Part 1
Here’s a recap of tweetable quotes from some of the top posts on the Sales Aerobics for Engineers® Blog this past year. You know the answer is always 42. Enjoy! Sometimes your company’s fantasy is not aligned with your customer’s reality. Professional success involves assumption of risk: taking chances on yourself and others because you… [Continue Reading]
10 Tips for your next Startup Pitch
I’m preparing another team for their startup pitch to potential investors. Even the most seasoned startups understand that investors won’t be catching what you are pitching if you aren’t in control of yourself and your team. Here are 10 tips for you to keep in mind. Your startup pitch is a dialogue, not a lecture…. [Continue Reading]
Engineering Commercialization or Simply Selling?
The term “commercialization” involves introducing products, services, platforms into the marketplace for revenue generation. That sounds a lot like selling, but it’s not. Not at all. Commercialization involves meeting business milestones, instead of chasing quarterly sales quotas and commissions that go into your own pocket. Commercialization involves interacting with key stakeholders, investors, C-level management as… [Continue Reading]
Transitioning from Startup Pitching to Selling
The world of startups revolves around a seemingly incessant stream of pitching to potential investors. While not every pitch session resembles the ABC.com “Shark Tank” show, pitching can sometimes feel more like standing in rush hour traffic with your clothes off. Yikes! How frequently to you feel a draft as that traffic whizzes by? There… [Continue Reading]
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